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SMB Summit

TikTok Takeoff: Small Biz Summit

It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!

Learn more

See what else is happening on TikTok

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Jumlah: 399 hasil
Research & insights

TikTok users show enthusiasm for generative AI in advertising, study finds

TikTok users show 40 percent higher excitement for Generative AI integrated in advertising than users on other platforms.

Generative AI on TikTok
Community September 30, 2024
Research & insights

The art and science of marketing effectiveness

Measurement is a learning journey to prove and improve business outcomes. Jorge Ruiz, TikTok's Global Head of Marketing Science, shares insights on helping advertisers navigate this journey.

Jorge Ruiz thumbnail
Perspectives September 30, 2024
Guides & how-to's

Creative Codes: 6 principles to inspire your next TikTok video

TikTok's Creative Codes offer data-backed creative guidance to help you make high-performing videos.

Creative Best Practices: What TikTok's top-performing ads have in common
TikTok For Business September 25, 2024
Announcements

Introducing Search Ads Campaign

Tap into the power of search on TikTok and connect with high-intent audiences in the moments that matter most.

TikTok Search Ads
Solutions September 24, 2024
Announcements

Introducing TikTok Academy

The official TikTok learning destination for marketers and agencies.

TikTok Academy
Creators, Community, Trends September 24, 2024
Announcements

TikTok expands third-party misinformation measurement for advertisers

All three of TikTok's third-party brand safety and suitability measurement partners are now able to provide advertisers with post-campaign misinformation reporting for the content that runs alongside their ads in the For You feed.

Misinformation measurement
Brand Safety September 23, 2024
Guides & how-to's

Introduction to TikTok Shop Ads

Learn more about the various TikTok Shop Ad solutions and how they can be applied across the full funnel through the PACE framework.

Advertise for business growth
Solutions September 18, 2024
Announcements

Make BIG Sales in the 2024 TikTok Shop Holiday Emporium

Transform your holiday season with the 2024 TikTok Shop Holiday Emporium! Boost visibility, connect with new customers, and drive sales with exclusive benefits and promotional packages. Apply now and join the #TikTokMadeMeBuyIt movement for unparalleled opportunities this holiday season!

TTS Holiday Emporium image
Events, Community September 18, 2024
Announcements, Guides & how-to's

Join our 'Creative Made Simple' September Webinar for SMBs

Are you a small-medium sized business looking to elevate your content game on TikTok? Join us on September 26th for our upcoming webinar, "Creative Made Simple".

Creative Made Simple
Solutions, Creators, Events, Trends, Perspectives September 13, 2024
Guides & how-to's

How to measure campaign performance on TikTok

Your performance is only as strong as your measurement plan. Learn about the best ways to test, prove, grow and scale performance campaigns using our suite of measurement solutions and tools.

Performance marketing
Solutions September 06, 2024
Guides & how-to's

Top 3 Tips to Advertise for Business Growth

Learn how you can grow your online sales organically on TikTok Shop without spending money on paid ads.

Advertise for business growth
Solutions September 05, 2024
Guides & how-to's

Get started with the TikTok Pixel: A Small Business Guide

In this guide, we'll explain what the TikTok Pixel is, how to set it up, and how to install it. We'll also cover the benefits of using the TikTok Pixel, and how to use it to measure your TikTok conversions.

tiktok-pixel-image
Solutions September 06, 2024

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