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TikTok Pixel helps you gain insights into which ads are performing well, which audience types engage with your content, and which actions users take after clicking on your ads. You can use TikTok Pixel to build a strong full-funnel strategy automatically with no required tech experience.
Are you a small-medium sized business looking to elevate your content game on TikTok? Join our upcoming webinar, "Creative Made Simple" on May 16th.
Follow our frameworks to set up and launch campaigns with the right mix of solutions tailored to your business goals.
Keep growing your results by testing, learning, and iterating from the insights you uncover.
Over one billion people trust TikTok to surface content that entertains, surprises and informs them during every visit.
Optimize your e-commerce campaigns with data connections and Video Shopping Ads. Match audience data with products in your catalog to target customers most likely to buy.
Advertisers who seek to understand the audiences reached on TikTok will now have access to a growing suite of 3rd-party offerings to measure their campaigns.
New offerings in the TikTok Pulse suite place your brand alongside top trending content with even more flexibility, precision, and control.
With fully-subsidized creator fees and purpose-made video assets, TikTok Creative Challenge helped Microsoft hit its KPIs and altered the tech giant's future media strategy.
Get ready to take your TikTok Ads on the go with a seamless mobile-to-desktop experience, bringing together the best of Promote and TikTok Ads Manager.
Explore quintessential national moments that define culture and uncover key platform insights on how your brand can make a lasting impact with Canadians on TikTok.
Using TikTok's new Category Exclusion and Vertical Sensitivity controls, advertisers now have more customizable ways to define where their ads appear on the For You feed. Allowing for brand protections that extend beyond traditional suitability, the controls can be conveniently accessed in a new unified Brand Safety Hub in TikTok Ads Manager.
New research shows the best way for brands to connect with the bilingual Hispanic audience on TikTok is through mixed-language ads, using both Spanish and English.
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