Measurement
Measurement solutions

Unpack the full impact of your TikTok campaigns

It all starts with a view—and TikTok views drive more than a simple click-and-buy behaviour.
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Understanding TikTok's impact beyond last-click models

90% +
of users report taking some form of action on the back of a piece of content they saw on TikTok
79%
of all conversions attributed to TikTok by users themselves were missing from last-click models
58%
delayed visits to a brand website/app to avoid disrupting their content browsing experience

Measurement unlocks business growth

Understand ROI at every touchpoint

Our solutions empower you with actionable data across the customer journey, so you can make informed decisions and reach your full potential on TikTok.

Optimize campaign performance

Use TikTok's measurement tools to uncover insights and identify the most effective campaign strategies to achieve outcomes you care most about.

Invest more efficiently

Conduct surveys and experiments to analyze media effectiveness, and discover ways to make your advertising investment go further.
Solutions

A full-funnel approach to measurement

Web & App Attribution video

Learn about measurement on TikTok

Better measurement means you're better equipped to reach your business goals. Dive into this Measurement 101 course at TikTok Academy to understand TikTok's range of solutions and how they can work for your business.

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Build your baseline with data connections

The more you fuel TikTok Ads Manager with reliable data, the better it becomes at generating conversions for your business. Follow the TikTok Fundamentals to establish your measurement baseline and set up your campaigns for success.

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Explore our holistic measurement solutions

Campaign performance starts with effective measurement. Our solutions are designed to help you test, learn and optimize towards goals at every stage of the marketing funnel. Download our guide for an overview of the tools available to suit your needs.

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Verify brand safety and viewability

Our proprietary and third-party solutions help to safeguard advertising on TikTok, so that marketers can have more confidence that their brand campaigns will be seen by real people in brand-safe environments. Visit the Brand Safety Center to learn more.

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Dive deeper into measurement solutions

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Attribution Analytics

Our first-party measurement solution enables web advertisers to go beyond the last-click model and truly understand the customer journey on TikTok.

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Multi-touch attribution

Understand how different touchpoints in your customer journey contribute to conversions, with TransUnion's TruAudience Marketing Attribution solution.

Learn more
Commerce Solution - Get Started images

Post-purchase surveys

Hear directly from your customers to understand what influenced their purchase decision, with post-purchase survey providers KnoCommerce and Fairing.

Learn more
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Advertising-Image-1

Attribution Analytics

Our first-party measurement solution enables web advertisers to go beyond the last-click model and truly understand the customer journey on TikTok.

Learn more
creative solutions pathing pic

Multi-touch attribution

Understand how different touchpoints in your customer journey contribute to conversions, with TransUnion's TruAudience Marketing Attribution solution.

Learn more
Commerce Solution - Get Started images

Post-purchase surveys

Hear directly from your customers to understand what influenced their purchase decision, with post-purchase survey providers KnoCommerce and Fairing.

Learn more