Guides + resources

Get guidance on creating for TikTok

Explore our best tips, tricks and guidelines for building your brand presence on TikTok.

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Learning

Learn how we protect your brand

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Keeping our Community Safe
Our top priority as a company is to protect our community. By prioritizing the safety and security of our creators, we in turn create a positive environment for your brand.
Building Brand Safe Solutions
We are a unique platform with unique solutions; and we are building solutions for brand safety that are tailored to the unique needs of our platform, our community and our brand partners.
Transparency & Accountability
We are striving to be the most transparent and accountable company in the industry when it comes to how we're keeping our community safe.
Partnering for Progress
We are at our strongest when we work together, which is why we regularly partner with experts, industry organizations and brand partners to help inform our policies, practices and products - as well as to raise the bar for the industry as a whole.
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Explore TikTok Insights

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Welcome to our insights tool! Here, you'll find more about our community's behavior, their interests, and their overall feeling about brands. Get to know your audience better and get inspired to create great content on TikTok.

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Resources

Get started with our guides

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How to view your campaign performance with TikTok Ads Manager

Are you running campaigns through TikTok Ads Manager but aren't sure how to get performance data delivered in the way you need? In this article, we'll take a detailed look at TikTok Ads Manager's reporting tools, and how you can use them to quickly and easily understand how your campaign is doing.
Canva Live: Full-funnel TikTok ad creative

Full-funnel ad creative made easy with Canva

We teamed up with Canva, a badged TikTok Marketing Partner, on a three-part video series where advertisers can learn how to utilize TikTok templates on Canva, explore best practices for creating TikTok ads, and hear from a TikTok expert as they analyze best-performing designs.
Learning

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Ace the Auction: Performance marketing on TikTok

Ace the Auction: Best Practices for Performance

All good marketers want to make sure their campaigns take flight, soar to great performance heights, and land successfully with their audiences. But how do you navigate the TikTok auction in order to hit your marks? Read on for our insider tips to optimize ad performance.

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Make creative your audience will ❤️

Find out what the most successful ads on TikTok have in common— and how you can tweak your creative to drive conversions.

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TikTok Academy: Develop expertise through education

TikTok Academy is an always-on, curated learning experience designed to educate brands and agencies on how to best utilize TikTok for Business so that we continue to inspire joy and creativity around the world.

FAQ

Have more questions?

There’s a lot to learn about TikTok. Here are some of the most popular questions. And if you’re still searching for answers, visit our Help Center.

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Why should I advertise with TikTok?

TikTok has been one of the world’s most downloaded apps in recent years, and you’ll find TikTok users in more than 150 countries. TikTok’s fun, imaginative format inspires widespread participation and generates high levels of engagement. We make it easy to unleash your creative side with a variety of ad formats, templates and user-friendly tools to transform your images and videos into engaging ads. You can connect with potential customers through precise targeting, and monitoring your ad’s performance is a breeze with detailed data and customized reports.
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How can I start advertising on TikTok?

What's the typical process for creating ads?

How can I measure the effectiveness of my TikTok ads?

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Explore more on TikTok for Business

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Hear about success stories

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TTA Pathing

Enroll now in TikTok Academy

Get started
Solution-Card-Image-1

Hear about success stories

Get started
Solutions-Card-2

Check out all of our solutions

Get started
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Discover what’s new on TikTok

Get started