Announcement
Make BIG Sales in the 2024 TikTok Shop Holiday Emporium
Transform your holiday season with the 2024 TikTok Shop Holiday Emporium! Boost visibility, connect with new customers, and drive sales with exclusive benefits and promotional packages. Apply now to join the #TikTokMadeMeBuyIt movement and seize unparalleled opportunities this festive season!
Welcome to the most festive season of the year! As the holidays approach, TikTok is transforming into a vibrant marketplace: The 2024 TikTok Shop Holiday Emporium.
This official gift guide experience spotlights fan-favorite brands and small businesses, and since 1 in 2 TikTok users are open to buying directly from TikTok¹, the TikTok Shop Holiday Emporium is an incredible opportunity for boosting your brand’s visibility, connecting with new customers, driving holiday sales and unlocking exclusive benefits.
Why TikTok Shop for the Holidays?
The power of TikTok during the holiday season is undeniable:
70% of TikTok users discover new brands and products on TikTok²
1 in 3 TikTok users have purchased a product because they saw it on TikTok³
1 in 2 users turn to TikTok’s For You Page (FYP) for holiday and shopping event content⁴
65% of people on TikTok say they always rely on online reviews and creator recommendations to decide what to buy online⁵
Get your products seen! Sign up for the TikTok Shop Holiday Emporium today to join the #TikTokMadeMeBuyIt movement.
Why Join the TikTok Shop Holiday Emporium?
Elevate your brand and maximize your reach during the busiest shopping season of the year with two promotional packages:
Achieve Success This Holiday Season
Get Creative Inspiration:
TikTok Creative Center: Find real-world inspiration and robust tools for generating engaging content that resonates with your audience.
TikTok Creative Exchange and TikTok Creator Marketplace: Explore unrivaled opportunities for collaboration with top TikTok creators who can help accelerate your business goals.
Leverage Key TikTok Shop Ads Solutions:
Video Shopping Ads (VSAs): Promote your TikTok Shop products while driving consideration and in-ad purchases with hyper-relevant shoppable videos across TikTok’s For You Feed.
Product Shopping Ads (PSAs): Bring your product directly to high-intent shoppers through the Shop Tab’s Search bar and personalized recommendations using ads that leverage existing product listing assets.
LIVE Shopping Ads (LSAs): Drive traffic and sales to LIVE shopping sessions, capturing interest and checkouts through real-time interaction on the TikTok For You Feed.
Small Businesses Are Making a Big Impact with TikTok Shop Ads
Grande Cosmetics (@grandecosmetics)
Grande Cosmetics achieved stunning results on TikTok Shop, including a 10X ROAS and monthly revenue of almost $100K. Their focus on Video Shopping Ads led to a 522% ROAS increase, an 85% decrease in CPA and a 217% CTR increase during the campaign. Affiliate marketing partnerships generated buzz and excitement beyond the campaign, leading to bigger sales and product sell-outs.
Mike Bennett Studios (@mikebennettart)
Mike Bennett Studios saw over 220% growth in TikTok Shop sales and an 80% increase in total company sales by integrating Shop Ads into their paid strategy. The brand’s implementation of user feedback into new products proved highly successful and contributed significantly to their overall results. TikTok is now a cornerstone of Mike Bennett's paid media strategy and business success.
Betterbrand (@betterbrandhealth)
Betterbrand implemented GMV Max, an exclusive tool that automates ad creation and optimization across creative, targeting and bidding. GMV Max cut campaign management time and increased total business returns, and Betterbrand pushed product sales further with Product Shopping Ads, which reached high-intent users in the Shop Tab feed and drove sustainable creative performance.
TikTok is more than just a platform — it's a thriving ecosystem of opportunities for SMBs, especially as the holiday season ramps up. With Black Friday, Cyber Monday and more ahead, the TikTok Shop Holiday Emporium is ready to rule the busy shopping season, so join us to be part of the magic and let your business shine on TikTok! Terms and Conditions apply. Please see the Legal T&Cs section for details.
Apply nowSources
TikTok Marketing Science Global eCommerce Study (US Results) 2022, conducted by Material
TikTok Marketing Science Global Retail Path to Purchase, US Results, 2021.
TikTok Marketing Science Global Retail Path To Purchase Study 2021 conducted by Material.
TikTok Marketing Science US Holiday Research 2022, conducted by Material.
TikTok Marketing Science Global Creators Drive Commerce Study 2022 conducted by Material.
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