Countering Hate Speech & Behavior

Updated: November 20, 2024

What is hate speech?

Hate speech and hateful behavior includes attacking, threatening, dehumanizing or degrading an individual or group based on their protected attributes.

Protected attributes mean personal characteristics that you are either born with, are immutable, or it would cause severe psychological harm if you were forced to change them or were attacked because of them. These include race, ethnicity, national origin, religion, tribe, caste, sexual orientation, sex, gender, gender identity, serious disease, disability, and immigration status.

Degrading speech that is not focused on the protected attributes of an individual or group is considered bullying or harassment.

Identifying hate speech and behavior

Hate speech and hateful behavior has no place on TikTok. We do not allow hate speech and hateful ideologies, and will not recommend content that contains negative stereotypes about a person or group with a protected attribute. We use a combination of technology and human moderators to detect and remove accounts and content that break our rules.

Hate speech can be conveyed through any form of expression, including images, text, audio, cartoons, memes, objects, gestures, and symbols, some of which won’t always be obvious.

Hateful individuals and groups target their victims through a range of tactics including:

Direct negative attacks

  • Abusive attacks that call out an individual or group and their identity while using violent, dehumanizing, or degrading language
  • Commenting on a community or creator’s content with hateful images or degrading language
  • Using a hateful slur associated with a protected attribute to attack a creator or their community

Indirect negative attacks

  • Jokes and memes that spread stereotypes and normalize discrimination and intolerance
  • Conspiracy theories founded in hate which spread distrust or dislike against an individual or group based on their protected attributes
  • Coded messages used by hate groups to communicate with each other without appearing hateful, such as code words, symbols, or audio trends

What do I do if I or someone I know experiences hate on Tiktok?

Nobody deserves to be attacked based on their protected attributes and TikTok does not tolerate these attacks on our platform. Being attacked because of your identity can be hurtful and distressing, and can also lead to negative long-term mental health effects, including anxiety and depression. If the victim is someone you know, consider checking in with them so you can talk about what they might be going through.

Report: If you or someone you know is experiencing hateful behavior on TikTok, please report it so our moderation team can review and take appropriate action if it violates TikTok’s Community Guidelines.

If you decide to report, you can feel safe knowing that TikTok will not disclose your identity to the person who you are reporting about. Your feedback helps us continuously review and improve our policies, systems and products.

Review our safety tools: We encourage you to use the various safety tools on TikTok to decide who can interact with you or your content. See below for tools and features to protect your well-being on TikTok.

Seek support: It might also be helpful to reach out to someone you trust so you can speak to them about your feelings and find support for yourself, a friend or family member experiencing hateful behaviors. See our Well-Being Guide for more tips.

Our search tool can also help you find local organizations you can reach out to to learn more about countering hate.

Learn more

Tools and Features to protect your wellbeing on TikTok

  • We recognize that different users will have varying perceptions towards offensive and negative content. We offer a variety of tools for users to control and manage their Tiktok experience. Please visit our Help Center to learn more about User safety as well as our Safety Center to learn more about Reporting.
  • TikTok enables people to interact with each other in many ways through comments, direct messages, Duet, Stitch, and more. They’re all part of what makes an online community engaging, but, like communication anywhere, they also carry the risk of hurtful interactions. To foster a welcoming and supportive community, we have various app settings (settings vary depending on your region and version of the app) that allow individuals to control their TikTok experience.
Private accounts
  • By default, accounts for individuals under 16 are set to private, which means you can approve or deny follower requests, and only people you’ve approved as followers can see your content. Accounts for individuals over 16 start out as public, meaning anyone on TikTok can view your videos and post comments or start a Duet to engage with the content you’ve created and shared. You can easily change this in your Privacy settings.
  • If you're experiencing high volumes of unfriendly or unwanted comments on your content, we recommend that you turn on 'Comment Care Mode' via your privacy settings so that you can better manage and control the comments that you receive.
Customizing your FYF
  • Don’t want to be exposed to a certain type of content on the For You page? Long-press on the video and select "Not interested". Click into "Details" next to block specific hashtags used in the video.
  • Further limit unwanted content by adding or modifying keyword and hashtag filters under 'Content preferences' in your settings.
Customizing who can message you
  • Direct Messages (DMs) provide a way for community members to communicate privately. Direct Messages can be sent and received from "Everyone’, Friends’ (creators that you follow, who also follow you back), or ‘No one.’ Only registered accounts who are 16 and older are eligible for Direct Messages, and it’s one of the features that a parent or guardian can control directly when Family Pairing is turned on.
Customizing who can Duet and Stitch with you

Duets allow users to create videos responding to others’ TikTok content. You can decide who has permission to Duet or Stitch with you. You can choose one setting for all videos or adjust the setting for each video individually. For users under 16, the feature is set to ‘No one’ and cannot be changed. For 16 to 17-year-old users, this feature is set to ‘Friends’ but can be changed to ‘No one’ or ‘Everyone’. Learn how

Controlling who can comment on your videos
  • In settings, comments are set to ‘Friends’ for users under 16 by default. This means only those who follow you and who you follow back can comment on your videos. You can change this to 'No one' to stop others from posting comments on your videos. For users aged 16 and up, this function is set to ‘Everyone' and can be changed to fit your preferences.
Filtering comments & Keywords
  • With comment filters turned on, offensive comments will automatically be hidden. You can also create a custom list of keywords so that comments containing those words will be hidden automatically. You can decide who can comment on your videos in general by adjusting your Privacy settings. Learn how.
  • Filter selected comment types (also called Spam and offensive comments) allows you to hide offensive or spammy comments unless you approve them.
  • Keyword filters hide comments with words or phrases that you've selected.
  • Filter All Comments setting hides comments on your videos unless you approve them.
  • Filter Comments from Unfriendly People allows you to filter comments that are similar to comments that you have previously disliked, reported or deleted
  • Filter Comments from Strangers allows you to filter comments from people not on your follower or following list.
Removing comments & followers
  • You also have the ability to delete any inappropriate comments posted on your videos. Just tap and hold the comment, then choose "delete." Learn how.
  • You can delete a follower at any time or permanently block an account from viewing your content or sending you messages. Learn how.
Report
  • If you see content that violates TikTok’s Community Guidelines, you can report it in-app by following these steps.

How can I safely speak out against hate on TikTok?

  • You can find suggestions for and examples of How to Safely Share Your Story and connect with others in our Well-Being Guide.
  • Consider using hashtags like #swipeouthate and #noplaceforhate, which are hubs for community conversation, learning, and encouragement.


Disclaimer

The content provided on this page is for informational purposes and educational use only.