How to share your story

Updated: November 11, 2024

The authentic well-being stories shared by our diverse TikTok community can be a source of insight and support. We're focused on building a supportive environment for everyone, and a safe space for people to share their experiences, tips and recovery journeys.

Well-being is not straightforward. Mental and physical health conditions can be acute, chronic, in remission, managed or somewhere in between. Mental and physical health can also influence each other. There are ups and downs, new milestones and setbacks. Everyone’s well-being story is unique to them. We encourage you to connect with others meaningfully and remember that it’s not a competition.

It is also important to remember that TikTok is not a substitute for medical advice. The TikTok community can be a source of support in your well-being journey. But if you are struggling or concerned about your own well-being experiences, we encourage you to contact a healthcare provider.

Well-being can be a sensitive topic for many people. It can be challenging to talk about it in a way that protects both your mental health and the mental health of the overall community. To support people who want to share their well-being story, below are a few suggestions to bear in mind when creating and sharing on TikTok. Remember to check out the TikTok Community Guidelines to learn about what is not allowed on TikTok.

Are you ready to share your story?

Staying safe online starts with you. Before hitting "record", it is helpful to fully think through whether you are ready to share your story. Remember, it's difficult to predict the response that other people will have to your well-being story –even when following best practices for sharing your story.

Below are five steps to help guide you:

Step 1: Reflecting on your intentions and what you want to talk about:

People can have multiple reasons behind why they want to share their story, such as wanting to feel "seen", seeking support, creating awareness, reducing loneliness or feeling bored. It's also important to think about what part of your story you want to share and how you want to share it. The following questions may help you reflect on your intentions and what you want to talk about:

  • What part of my story do I want to share?
  • What are my reasons for sharing? What do I hope to accomplish by sharing? What is my goal?
  • What makes me care about this topic? Does posting this align with my personal values?
  • How do I want to share it? In a video, story, LIVE, song, comment or other way?
  • What style do I want to use to share it? An educational style, musical style, POV style or some other style?
Step 2: Reflecting on how creating the content may affect your mental health:

The act of sharing your story can affect your mental health even before you hit post. When creating content, you will have to think back and reflect on your experiences. Doing so could trigger all kinds of feelings, such as sadness, nostalgia, shame or pride. This experience will be different for everyone, so the following questions may help you think through how making the content could affect you:

  • How do I usually feel when thinking about my well-being story?
  • How will I feel seeing or listening to myself recorded, when editing or in playbacks?
  • Do I have a plan for coping with whatever emotions come up for me?
  • Would sharing my story be helpful and not harmful to myself or others?
Step 3: Reflecting on what you are comfortable sharing:

It is important to know what your boundaries are before you share your story. Some people are comfortable sharing personal details. Other people are more comfortable discussing their well-being at a surface level. The following questions can guide you in working out your boundaries:

  • How would I feel about strangers, classmates, colleagues, community members, friends or family knowing:
    • Intimate details of my mental or physical health?
    • The mental or physical health condition or diagnosis I have?
    • The mental or physical health treatments I have tried or used?
    • The ways my mental or physical health has affected school, work or relationships?
  • Who do I want to share this with? Only family and friends? A wider audience?
  • How would I feel if my content or story was spread beyond my intended audience? Such as someone screen-recording, taking a screenshot or showing it to others.
  • How would I feel if my story reached far and wide? What if it was shared on the news or on other online spaces?
  • If your story is about someone else, how would they feel if they saw your post? Have they given permission for you to share a story about them?
Step 4: Reflecting on how sharing your story may affect you and other people in the short and long term:

It is helpful to think through how people may respond to your story, so that you can prepare yourself. You may want to create a coping plan, consult your mental or medical healthcare provider, or set up different tools and features on TikTok. Check your settings to protect your privacy when sharing content. Here are some things to consider:

  • In the short term:
    • Did I get consent from anyone I mention in my story to talk about them? If I didn't, how will that affect our relationship?
    • How will sharing affect my classmates, colleagues, community, friends or family? How will they react to my post? Will it cause any issues? Will they support me?
    • What positive, negative and neutral outcomes could come out of sharing? How would I cope with these outcomes? How would I cope with negative feedback?
    • In response to my post, others may share difficult stories with me or share opinions that could be hard to hear. Am I ready to support them and listen? Or have I planned what boundaries I will have?
    • Have I taken precautions to ensure that the information I share is reliable and accurate?
    • Do I have my privacy settings ready to limit my post to the audience I choose? Or to limit how they can interact with me?
    • If I'm planning on making multiple posts about my story, what effect will that have on me or others?
  • In the long term:
    • Looking back, how will I feel about sharing my story in 2 months? 1 year? 5 years?
    • How would I feel about future romantic partners, friends, family, schools or employers seeing my post?
Step 5: Making a decision:

After going through the four steps above, the final step is to make your decision about what you want to share, how you want to share it, who you want to share with, and how to cope with it all. Sometimes you may discover that you don't want to share. Sometimes you may be excited to share. Sometimes you may still be unsure. No matter what, you are in control of making that decision for yourself!

  • If you do decide that you want to share your story, the rest of this guide will be helpful for you in the process of sharing it. You will find general helpful advice, advice on discussing certain topics, prompts to inspire you, and information about tools and features to protect your well-being on TikTok.

Overall Tips for Sharing Your Story

Sharing content that helps, inspires and educates.

What you share and how you share it is just as important as deciding whether to share. Sharing stories of coping, hope and recovery can help others by educating them, inspiring them and making them feel not alone. You have a unique voice, perspective and experience – use this to shape your own message and impact.

Below are some helpful basics on sharing your story safely, which may help guide you.

Helpful Basics

Sharing your unique story
  • Stories are powerful. If you want to share information about your health condition or diagnosis, centring the narrative on your own experiences is helpful. The context of your lived experience illustrates this information more clearly than just sharing a list of symptoms.
  • Well-being is not straightforward. There are ups and downs, new milestones and setbacks. Acknowledging the highs and lows, rather than painting an overly straightforward picture of recovery, can be helpful. Additionally, highlighting that health is complex helps correct misconceptions and reduce stigma.
  • Centre the conversation around what works for you. When coping skills, treatments or products help us with our own well-being, we often want to share them with others. It's important to frame this advice by focusing on how it helped you, rather than making broad claims, to avoid confusing viewers.
  • Be upfront about your professional background. Presenting yourself as having credentials or being an expert in mental health beyond your own personal experiences can confuse viewers.
  • Join the recovery communities on TikTok. If your post is about recovery, use recovery-oriented hashtags to join the TikTok conversations that are already happening. Check out the special advice sections below for information on the hashtags that different communities use.
  • Be mindful about how details of your story could affect viewers. This is especially important for topics such as suicide, self-harm, disordered eating and body image. Check out the special advice we give on these topics below.
Including other people in our story
  • Seek consent. Before discussing other people's health information, it is important to seek and respect their boundaries around sharing. Don’t refer to someone else unless they have given you permission to share. If discussing someone who has died, seek consent from their family or loved ones.
  • Use non-stigmatising language. Calling people with health conditions "crazy", "psycho", "lunatic", "cripple", "mad" or "nuts" is harmful. It reinforces negative stereotypes and stigma.
  • Always respect and follow the language of the individual(s) you are talking about.
    • Generally, "person-first" language is considered respectful and encouraged if you do not know how someone refers to themselves.
      • For example, say "person with a mental illness" instead of "mentally ill person" and "person with alcohol use disorder" instead of "alcoholic".
    • Some individuals and groups prefer "identity-first" language, as they view their health condition as a part of their identity.
      • For example, some people use "autistic" rather than "person with autism spectrum disorder" and some people use "disabled" rather than "person with a disability".
    • When in doubt, don't be afraid to ask other people directly what language they use!
Helping other people
  • Encourage help-seeking. Encourage people who are struggling to reach out for help and support. You can include links and contact information for different forms of support, such as crisis lines, peer support lines and advocacy organisations.
  • Be empathic and validating. People who share are usually seeking peer support and encouragement, so be considerate. At times, you may not know what to say or do to support other people. You may be tempted to give a simplistic reply, such as "don't worry, be happy", "everything's gonna be alright" or "cheer up, you'll be fine". While these phrases may seem uplifting, they may dismiss someone's non-positive experiences and feelings.
  • Set boundaries. If you notice that supporting other people is taking a toll on your own well-being, don't be afraid to take a break.

You can find out more about helping distressed community members in the Mental Well-Being Guide.

Helpful Discussion Topics

Here are suggestions of helpful topics to consider for your own content:

  • Resources, support and self-care tips that you found helpful
  • Helpful parts of your routine to manage your well-being
  • What you would like to tell others who may be facing the same struggles as you
  • What steps people can take to support others who are struggling
  • Suggestions of who to reach out to when struggling or in a crisis
  • What support you wish you'd had along your journey
  • How common your health condition is, some myths about it, and where people can learn more about it
  • Hurdles you faced to get a diagnosis or treatment and how you navigated them
  • What impact your health condition has had on your overall well-being, schooling, career, vocation or hobbies, and/or your relationships with friends, family or partners
  • Where people can find care, what types of treatment are suggested, or how people can find specialists
  • How recovery or treatment transforms (or not) one's life
  • How you define recovery or what life is like "after recovery"
  • Recommendations and encouragement to check in with friends and family about their mental health
  • The role society plays and how our community can come together to create a healthy environment

Tips by Topic

Talking about Suicide or Self-Harm

If you are posting about experiences with suicide or self-harm, including a tribute to a loved one who has died by suicide, experts offer these extra tips:

Helpful Basics
  • Be mindful about how details of your story could affect viewers. Sharing details and images of suicide or self-harm tools and methods, suicide locations, and suicide notes and messages is harmful and not allowed on TikTok. Such content can be distressing and accidentally give new ideas to struggling community members. This is very relevant for suicide deaths by celebrities or well-known individuals. It can unintentionally glamourise suicide.
  • Use non-stigmatising language. Even if you do not mean it to come across this way, terms like "committed suicide", "successful/unsuccessful suicide" or "failed attempt" can come across as judgemental.
    • "Committed" implies that suicide is criminal and attaches a stigma to it. This may discourage suicidal individuals from seeking help. It also affects people who have lost loved ones in this way. Instead, say "died by suicide".
    • Terms like "successful" or "failed" frame suicide as a desirable outcome. Use phrases like "non-fatal suicide attempt" or "survived their suicide attempt".
  • Join the recovery communities on TikTok. If you are posting about recovery or awareness, use recovery-oriented hashtags to join broader TikTok conversations (e.g. #recoverytok, #mentalhealthawareness). Please note that some content may be triggering for viewers, and viewer discretion is advised.
  • Keep it recovery oriented. Portraying suicide and self-harm as a glamorous, romantic, heroic, praiseworthy or a practical option is harmful and can lead others to consider suicide and self-harm. Maintaining the message that suicide is preventable and support is available will be helpful for others.
  • Suicide and self-harm are not straightforward. Attempting to identify a single cause of suicide and self-harm is overly simplistic. Understanding and sharing that suicide and self-harm are likely to be the result of a combination of factors can help correct misconceptions and encourage safe, constructive discussions. Avoid speculating about the causes behind other people's self-harm, suicide attempts or death.

You can view the Samaritans Guide for more helpful basics or visit the TikTok Suicide and Self-Harm resource page for more information.

Talking about Disordered Eating or Body Image

If you are posting about experiences with disordered eating or body image, experts offer these extra tips:

Helpful Basics
  • Be mindful about how details of your story could affect viewers. Sharing details or images of extremely low-calorie diets, disordered eating behaviours and body-checking trends is harmful and not allowed on TikTok. Beyond what is not allowed on TikTok, it is important to bear in mind how details about disordered eating may also inadvertently turn into a "how-to manual" for people at risk.
    • Specifics and details of food and calorie consumption, exercise routines and weight-management methods are especially risky. Sharing "before and after" photos, body weight, clothing size, body mass index (BMI) or other measurements can incentivise unhelpful comparisons.
  • Encourage inclusivity of bodies and food. Referring to foods, body shapes and sizes, clothing sizes and body weights as "good", "bad", "unhealthy" and "healthy" can make viewers feel ashamed and reinforce harmful narratives. In general, it is best to not comment on someone's appearance or body, as it could be distressing – even if meant as a compliment.
  • Always respect and follow the language of the individual(s) you are speaking about. Pay attention to the words people use to describe themselves or ask them directly which terms they use. Some people may interpret the word "fat" or "obese" as an insult. For other people, the words "fat" or "obese" are neutral descriptors or a valued part of their identity.
  • Use recovery-oriented terms. Using the same slang terms that are used by communities who promote eating disorders is not advised, even when denouncing these communities. Using these slang terms can unintentionally give viewers the tools to find this harmful content online.
  • Join the recovery communities on TikTok. If you are posting about recovery or awareness, use recovery-oriented hashtags to join broader TikTok conversations (e.g. #recoverytok, #mentalhealthawareness, #edrecovery). Please note that some content may be triggering for viewers, and viewer discretion is advised.

You can visit the TikTok Eating Disorders resource page for more information.

Talking about Problem Gambling

If you are posting about a problem gambling, experts offer these extra tips:

Helpful Basics
  • Always respect and follow the language of the individual(s) you are talking about. Typically, we encourage person-first language. This means that we don’t define a person based on a behaviour or diagnosis. Person-first language is non-judgemental and treats people who are experiencing addiction with respect and empathy.
    • While we choose not to use certain words like "sober" or "addict" (as some people may find them stigmatising), at TikTok we support people identifying themselves as they prefer. We encourage people to find community through their self-determined identities.
  • Problem gambling is not straightforward. Attempting to identify a single cause of problem gambling is overly simplistic. Problem gambling is a result of a combination of factors. It is not because someone has a character flaw. It is a treatable disorder.
  • Join the recovery communities on TikTok. We’ve seen our community embrace hashtags like #gamblingrecovery and #gamblingawareness, which act as hubs for conversation, learning and encouragement. Hashtags such as #recoverytok and #addictionawareness offer a space to discuss recovery and awareness experiences. These cover a wide array of topics, not exclusive to gambling (some content may be triggering for viewers, and viewer discretion is advised).

You can visit the TikTok Gambling Support page for more information.

Talking about Substance Use

If you are posting about experiences with drugs and alcohol, experts offer these extra tips:

Helpful Basics
  • Always respect and follow the language of the individual(s) you are talking about. We encourage person-first language. This means that we don’t define a person based on a behaviour or diagnosis. Using person-first language is an important step towards reducing stigma towards people who use substances.
    • Here are some examples of ways that switching our words can help to reduce stigma against substance use:
    • Use:
      • A "person who uses drugs" instead of "drug user"
      • A "person living with or experiencing addiction" or a"person with a substance use disorder" instead of "addict", "junkie" or "drug abuser"
      • A "person in recovery" instead of "former addict"
      • "Substance use disorder" instead of "drug addiction"
      • "Person with alcohol use disorder" or "person using alcohol in dangerous ways" instead of "alcoholic"
      • "Substance-free", "person in recovery" or "abstinent" instead of "sober" or "clean"
      • "Maintained recovery" instead of "stayed clean"
    • While we choose not to use certain words like "sober" (as some people may find them stigmatising), at TikTok we support people identifying themselves as they prefer. We encourage people to find community through their self-determined identities.
  • Substance use is not straightforward. People using substances dangerously do not do so because they "lack discipline". Substance use disorder is a treatable disease caused by a lot of factors. Understanding that problematic substance use is likely the result of a combination of factors can help correct misconceptions and encourage safe, constructive discussions.
  • Everyone's journey is different: For those in recovery, it can be full of ups and downs and is a unique journey for everyone. Try to avoid comparing your experiences with other people's, as it could make you feel bad instead of understanding that your recovery is a day-to-day journey.
  • Join the recovery communities on TikTok. We’ve seen our community embrace hashtags like #recoverytok, #sobertok, #addictionawareness, #sobercurious as well as #sobernative, #blackandsober, #soberlatina, #sobergay, #soberlesbian, #transandsober, #quitsmoking and #fentanylawareness, which act as hubs for conversation, learning and encouragement. Please note that some content may be triggering for viewers, and viewer discretion is advised.

You can visit the TikTok Substance Support page for more information.

Talking about Experiences with Tragic Events

If you are posting about a tragic event, experts offer these extra tips:

Helpful Basics
  • Be mindful of the details you include. Avoid graphic details and content that may cause harm to the victims, their families, friends, community or others affected by the tragic event. If sharing this content, provide sensitive content warnings, and use tools to blur graphic images as well as the identities of individuals in your post.
  • Focus your content on victims, survivors and responders. If posting about a tragic event caused by an individual(s), focus on the victims, survivors and responders, and avoid sharing information about the individual(s) responsible for the tragic event. Likewise, do not share any content produced by the individual(s) responsible for the tragic event, which could inspire others to conduct violence.
  • Be cautious when discussing violent or hateful behaviour. When sharing or discussing violent or hateful behaviour, provide context that shows you are not supporting the behaviour. This can include commenting on the negative impact on communities.
  • Make sure you're sharing information that's reliable and accurate. To help prevent the spread of misinformation, seek credible sources, such as a government institution or authoritative news agency, and verify information before sharing it.
    • When responding to a tragic event, consider the following questions:
      • Could this content have a negative impact on people viewing it (e.g. exposing them to violent images or conspiracy theories)?
      • Am I sharing information that has not been provided by a trusted source, such as a government department or an authoritative news agency?
      • Could this content unintentionally harm the victims, their families, friends, community or others affected by this event?
      • Could this content contribute to the current state of fear or panic surrounding the tragic event?
      • Does the content include graphic audio, text or images that could be harmful or distressing to others, particularly those affected by the event?
      • Does this content blame a certain community or communities for the tragic event?
      • When responding to a tragic event caused by individual(s), could this content promote the actions of the individual(s) responsible for the tragic event or inspire others to carry out violence?

You can visit the TikTok Tragic Events Support page for more information.

Tools and Features to protect your well-being on TikTok

  • We recognise that there's no one-size-fits-all experience online. That's why we offer a variety of tools for users to control and manage their TikTok experience. Please visit our Help Centre to learn more about User safety as well as our Safety Centre to learn more about Reporting.
  • TikTok enables people to interact with each other in many ways through comments, direct messages, Duet, Stitch and more. They’re all part of what makes an online community engaging, but, like communication anywhere, they also carry the risk of hurtful interactions. To foster a welcoming and supportive community, we have various app settings (settings vary depending on your region and version of the app) that allow individuals to control their TikTok experience.
Private accounts
  • By default, accounts for individuals under 16 are set to private, which means you can approve or reject follower requests, and only people you’ve approved as followers can see your content. Accounts for individuals over 16 start out as public, meaning anyone on TikTok can view your videos and post comments or start a Duet to engage with the content you’ve created and shared. You can easily change this in your Privacy settings.
  • If you're experiencing high volumes of unfriendly or unwanted comments on your content, we recommend that you turn on "Comment Care Mode" via your privacy settings so that you can better manage and control the comments that you receive.
Customising your FYF
  • Don’t want to be exposed to a certain type of content on the For You page? Long-press the video and select "Not interested". Next, click into "Details" to block specific hashtags used in the video.
  • Further limit unwanted content by adding or modifying keyword and hashtag filters under "Content preferences" in your settings.
Customising who can message you
  • Direct Messages (DMs) provide a way for community members to communicate privately. Direct Messages can be sent and received from "Everyone", "Friends" (creators who you follow, who also follow you back) or "No one". Only registered accounts of users who are 16 or older are eligible for Direct Messages, and it’s one of the features that a parent or guardian can control directly when Family Pairing is turned on.
Customising who can Duet and Stitch with you

Duets allow users to create videos responding to others’ TikTok content. You can decide who has permission to Duet or Stitch with you. You can choose one setting for all videos or adjust the setting for each video individually. For users under 16, the feature is set to "No one" and cannot be changed. For 16 to 17-year-old users, this feature is set to "Friends" but can be changed to "No one" or "Everyone". Learn how

Controlling who can comment on your videos
  • In settings, comments are set to "Friends" for users under 16 by default. This means only those who follow you and who you follow back can comment on your videos. You can change this to "No one" to stop others from posting comments on your videos. For users aged 16 and up, this function is set to "Everyone" and can be changed to fit your preferences.
Filtering comments and keywords
  • With comment filters turned on, offensive comments will automatically be hidden. You can also create a custom list of keywords so that comments containing those words will be hidden automatically. You can decide who can comment on your videos in general by adjusting your Privacy settings. Learn how.
  • Filter selected comment types (also called Spam and offensive comments) allows you to hide offensive or spammy comments unless you approve them.
  • Keyword filters hide comments with words or phrases that you've selected.
  • Filter All Comments hides comments on your videos unless you approve them.
  • Filter Comments from Unfriendly People allows you to filter comments that are similar to comments that you have previously disliked, reported or deleted.
  • Filter Comments from Strangers allows you to filter comments from people not on your follower or following list.
Removing comments and followers
  • You also have the ability to delete any inappropriate comments posted on your videos. Just tap and hold the comment, then choose "delete". Learn how.
  • You can delete a follower at any time or permanently block an account from viewing your content or sending you messages. Learn how.
Report
  • If you see content that violates TikTok’s Community Guidelines, you can report it in-app by following these steps.

Resources

This toolkit was developed with expert consultation from International Association for Suicide Prevention, Crisis Text Line, Through Line, Samaritans of Singapore and Samaritans (UK). Special thanks to Drs. Thomas Niederkrotenthaler, Rory O’Connor, Daniel Reidenberg, and Jo Robinson for their advice and research.


Disclaimer

If you or someone you know is having suicidal thoughts or ideations, please contact a healthcare provider or a suicide hotline immediately. The content provided in these guides and toolkits has not been verified by TikTok, and the content contained in these guides and/or toolkits is for information purposes and educational use only and is not intended to provide mental health or medical services.

"How to Safely Share Your Story" on TikTok should not be deemed a substitute for medical, psychological or psychiatric diagnosis, treatment or advice. Do not disregard or delay seeking professional medical advice because of any content and/or materials you may have read and/or heard on TikTok. You do not have to engage in these conversations if you do not feel ready to do so. By sharing your stories and/or experiences on TikTok, whether personal or otherwise, you acknowledge and agree that there is no expectation of privacy in any information you share.