Woofz

The Objective

Woofz is the leading dog training app for pet owners worldwide. Designed as a trusted companion, Woofz fosters a strong bond between owners and dogs of all ages. In 2022, Woofz launched TikTok ads for the first time. Creating TikTok-first content to great effect, the brand decided to take their profile to the next level by working with influencers directly through the TikTok Creative Challenge.

The Solution

Woofz was a pioneer brand in the testing of the TikTok Creative Challenge. TikTok Creative Challenge is a new feature for creators to submit video ads to brand challenges and earn rewards. For Woofz, their challenge asked creators to solve a specific user’s dog training problem through their videos.

Woofz openly shared their top-performing creatives, ensuring best practices were followed while allowing creators some freedom. Successful tests were immediately incorporated into new briefs, and the best concepts were adopted across other marketing channels.

The Results 

The results of Woofz’s TikTok Creative Challenge were seriously impressive. Woofz received over 800 creatives, which were incredibly diverse in their approach and style, giving the brand a huge suite of material to choose from when searching for the best-performing concepts.

Compared to campaigns in 2022, Woofz recorded a +70% increase in revenue from their Creative Challenge, with their creative success rate growing from 2% to 5%. Moreover, thanks to the unique setup of the Creative Challenge, there was no need to search for creators – the creators came to them!