Advertise on TikTok
Products
Resources

Get started

Get to know your audience better with TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here
Location:
Select a location
Filtered by: Clear all
Audience
Gen Z
Millennials
Gen X +
All TikTok users
Insights
Creator
People
Brand Trust
Ad Solutions
Effectiveness
Industry
Apps
Auto
Beauty & Personal Care
CPG
Education
Entertainment
Fashion
Financial Services
Food & Beverage
Gaming
Retail
Real Estate
Sports
Tech
Telco
Travel
Holidays & Events
Back to School
Black Friday
Christmas
Easter
Father's Day
Graduation
Halloween
Hot Sale
Mother's Day
Ramadan
St Patrick's Day
Superbowl
U.S. Independence Day
Valentine's Day
Ferragosto
Reyes Magos
World Cup
Buen Fin
Songkran
Mega Sales
Tet
Summer
Carnival
Eid
Fiestas Patrias
Copa America
Olympic Games
TikTok Insights features third-party TikTok-commissioned research among adults 18+ from the past 2 years.
Total: 15608 results
Global
People
2.3
x
Source
South Korea
People
1 in 2
Source
United States
People
3 in 5
Source
United States
Ad Solutions
81
%
81
%
Source
Australia
People
40
%
Source
Russia
People
86
%
86
%
Source
Vietnam
People
1.8
x
Source
Europe
People
34
%
Source
Mexico
People
1.5
x
Source
Canada
People
44
%
Source
United Kingdom
People
64
%
64
%
Source
Thailand
People
1.4
x
Source
Argentina
People
38
%
38% of TikTok users prefer to watch Food & Beverage content directly from brands on TikTok.
Source: Food & Beverage Vertical Research Study (Argentina Results) 2022 conducted by Ipsos July 2022 (n=400)
Company
About TikTok ByteDance.com TikTok.com TikTok Affiliates TikTok Careers TikTok for Good Safety
Products & services
Ads Manager Business Center Creator Marketplace Creative Exchange Creative Center Marketing Partners TikTok Shop
Solutions
Advertising solutions Creative solutions Commerce solutions Measurement solutions
Support
Business Help Center Contact us
Resources
TikTok Academy TikTok Insights TikTok for Developers TikTok API for Business
© 2023 TikTok for Business
Terms & policies Privacy

Spark creativity

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it