Invisalign
Enhancing lead generation efficiency with TikTok's Question Card Instant Form
The objective
Identifying potential customers virtually
Invisalign brand is dedicated to transforming lives by improving the journey to a healthy, beautiful smile. Through partnership with TikTok, Invisalign brand was trying to help people understand if Invisalign® treatment is right for them with a Smile Quiz.
The solution
A seamless Smile Quiz experience within the TikTok app
With the Question Card instant form, TikTok enabled Invisalign brand to give users an organic native lead gen experience. The immersive and engaging design of Question Card makes the lead gen process seamless and easy for a user to decide if Invisalign® treatment could be right for them after completing the Invisalign® Smile Quiz without leaving the TikTok app.
The results
Efficient lead generation, and smiles all around
The results were telling. Invisalign brand's campaign incorporating the Question Card Instant Form outperformed the traditional web form approach, achieving a 28% higher form submission rate and an 11% reduction in cost-per-lead. These findings underscore the effectiveness of the Question Card Instant Form in engaging potential customers and facilitating their journey towards starting treatment with Invisalign® clear aligners.
Utilizing the Question Card Instant Form transformed our lead gen campaign. The results were clear: increased form submissions and an 11% drop in cost-per-lead. But it's more than numbers—it's about the smiles we've brought to our team and potential customers, making the journey to Invisalign® treatment as seamless as possible.