Get to know your audience better with TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact – discover it all and more here
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Audience
Gen Z
Millennials
Gen X +
All TikTok users
Insights
Creator
People
Brand Trust
Ad Solutions
Effectiveness
Industry
Apps
Auto
Beauty & Personal Care
CPG
Education
Entertainment
Fashion
Financial Services
Food & Beverage
Gaming
Retail
Real Estate
Sports
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Holidays & Events
Back to School
Black Friday
Christmas
Easter
Father's Day
Graduation
Halloween
Hot Sale
Mother's Day
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Superbowl
U.S. Independence Day
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Ferragosto
Reyes Magos
World Cup
Buen Fin
Songkran
Mega Sales
Tet
Summer
Carnival
Eid
Fiestas Patrias
Copa America
Olympic Games
TikTok Insights features third-party TikTok-commissioned research among adults 18+ from the last two years.
Total: 15608 results
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United States
Creator
33
%
33% of Millennial social/video platform users say that TikTok inspired them to buy something recommended by a creator on TikTok.
Source: TikTok Marketing Science Global Creators Like Me Study 2021 (US Results) conducted by Hotspex (Influenced by a creator/influencer in some way, Millennials, n=322)