Performance Campaigns: How to Ace the Auction

3 Steps to Advance Performance

Looking beyond your first Performance Campaign on TikTok

With over 1B+ monthly global users, TikTok drives massive engagement; Australian TikTok users are 1.5x more likely to immediately buy something they discovered on platform, compared with other digital platforms*. Harness this engagement and take your performance campaigns further on TikTok with the 3 steps to advance performance: Design, Optimise, Measure. 

*TikTok Marketing Science Global Retail Path to Purchase (Australia Results) conducted by Material August 2021.

Ready to get started? Check out the recent recording of our TikTok Works: Performance Tour event in Sydney where we unpacked key performance drivers alongside marketing leaders from Princess Polly, July & Streamotion:

What does this look like?

At a glance, here's what you need to be aware of at each of the 3 steps:

Design

• Lay your foundations - Build your signal infrastructure to enable optimisation and measurement of your ads.

• Create to engage - Use creative elements to drive action and memorability.

• Aim for intent - Prospect new audiences and build custom audiences to drive improved performance results.

Optimise

• Smart Performance Campaign - Use Smart Performance Campaigns to start your performance strategy or improve ongoing activity.

• Video Shopping Ads - Use Video Shopping Ads to unlock the next phase of your performance strategy.

• Automatic Placements & Search Ads Toggle - An extra boost to showcase your product/ service in the search results on platform.

Measure

• Conversion Lift Study - Analyse the true incremental impact of your lower-funnel conversion campaigns.

• Post Purchase Survey - Expand your business’ view of your clients path to purchase and complement your attribution models

• Go Full Funnel - Add a Brandformance test to your measurement pipeline.