The For You feed (FYF) is a unique TikTok feature that uses a personalized recommendation system to allow you to discover a breadth of content, creators, and topics. In determining what gets recommended, the system takes into account factors including likes, shares, comments, searches, diversity of content, and popular videos. Learn more about the recommendation system, as well as tools to help customize recommendations.

Certain types of content may be fine if seen occasionally, but problematic if viewed in clusters. This includes content such as dieting, extreme fitness, sexual suggestiveness, sadness (such as statements of hopelessness, or sharing sad quotes), and overgeneralized mental health information (such as a quiz that claims to diagnose someone). This type of content may be eligible for the FYF but, we will interrupt repetitive content patterns to ensure it is not viewed too often. Learn more about our approach to safeguarding and diversifying recommendations.

We maintain content eligibility standards for the FYF that prioritize safety and are informed by the diversity of our community and cultural practices. While the spontaneity of the FYF is what makes TikTok unique, it is intended for a range of audiences that includes everyone from teenagers to great grandparents. We make ineligible for the FYF, and may also make harder to find in search, certain content that may not be suitable for a broad audience.

We know that the FYF provides an opportunity to reach a large audience, which is not always suitable for some young people. We make content created by anyone under 16 years old ineligible for the For You feed (FYF).

Content that is ineligible for the FYF can still be discovered in other ways, such as through search tools or by following an account. When a video does not get many views, it may be due to a lack of community engagement rather than being ineligible for the FYF. Creators can use the TikTok analytics tool to track the performance of their videos.

Throughout our guidelines, you will see eligibility standards for the FYF. Here is a consolidated "quick guide" of content that is ineligible for the FYF.

FYF INELIGIBLE

Youth Safety and Well-Being

• Any content created by an account holder under 16 years old

Hate Speech and Hateful Behavior

• Some content that uses stereotypes, insinuation, or indirect statements that may implicitly demean protected groups

Disordered Eating and Body Image

• Showing, describing, promoting, or offering or requesting coaching for potentially harmful weight management behaviors including:
• Restrictive low-calorie diets, such as extended intermittent fasting
• Using medication or supplements for weight loss or muscle gain, such as anabolic steroid use
• Exercises designed for rapid and significant weight loss, such as cardio routines that promise to help you lose a waist size in a week
• Promoting weight loss or muscle gain products, such as sharing a before-and-after transformation
• Promoting body types as ideal or perfect, when associated with potentially harmful weight management behaviors
• Showing or promoting cosmetic surgery that does not include risk warnings, including before-and-after images, videos of surgical procedures, and messages discussing elective cosmetic surgery

Dangerous Activity and Challenges

• Showing activity that involves visible or imminent moderate physical harm, or promoting activity that is likely to lead to moderate physical harm

Nudity and Body Exposure

• Showing semi-nudity of adults, such as wearing only nipple covers or underwear that does not cover the majority of the buttocks
• Showing youth in clothing that exposes substantial cleavage, or the clothed outline of certain intimate body parts (genitalia and nipples)
• Showing infants and toddlers (under the age of 4) with implied nudity or partially exposing their buttocks

Sexually Suggestive Content

• Showing adults engaging in intimate kissing, sexualized framing, or sexualized behavior
• Showing sex products

Shocking and Graphic Content

• Showing:
• Human or animal blood
• Extreme physical fighting
• Graphic or potentially distressing footage of events that are in the public interest to view, such as clashes with law enforcement or the aftermath of a bombing or natural disaster
• Fictional graphic violence
• Potentially distressing material that may cause anxiety or fear, such as showing non-severe injuries and accidents, dead animals, jump scare effects, or gory make-up
• Mildly graphic material that may cause disgust, including human and animal bodily functions and fluids (such as urine or vomit), and close-ups of organs and certain animals (such as insects or rats)

Misinformation

• Conspiracy theories that are unfounded and claim that certain events or situations are carried out by covert or powerful groups, such as "the government" or a "secret society"
• Moderate harm health misinformation, such as an unproven recommendation for how to treat a minor illness
• Repurposed media, such as showing a crowd at a music concert and suggesting it is a political protest
• Misrepresenting authoritative sources, such as selectively referencing certain scientific data to support a conclusion that is counter to the findings of the study
• Unverified claims related to an emergency or unfolding event
• Potential high-harm misinformation while it is undergoing a fact-checking review

Civic and Election Integrity

• Unverified claims about an election, such as a premature claim that all ballots have been counted or tallied
• Statements that significantly misrepresent authoritative civic information, such as a false claim about the text of a parliamentary bill

Fake Engagement

• Content that tricks or manipulates others as a way to increase gifts, or engagement metrics, such as "like-for-like" promises or other false incentives for engaging with content

Unoriginal Content

• Reproduced or unoriginal content that is imported or uploaded without any new or creative edits, such as content with someone else's visible watermark or superimposed logo
• Low quality content, such as extremely short clips or exclusively-GIF based videos

Gambling

• Showing or glamorizing gambling or gambling-like activities, such as filming someone gambling or making any general positive statements about gambling

Alcohol, Tobacco, and Drugs

• Discussing drugs or other regulated substances (as long as the substances are not being used or shown)
• Promoting tobacco products
• Showing the consumption of excessive amounts of alcohol by adults

Commercial Disclosure and Paid Promotion

• Marketing content that is not disclosed using the content disclosure setting

TikTok LIVE

• LIVE content with a primary purpose of directing people off-platform
• LIVE content that is ineligible for the FYF, including content shared by a guest in a multi-guest LIVE