Meet TikTok Symphony, our new Creative AI suite
Powered by generative AI, our new suite of creative solutions is designed to enhance every step of your TikTok content creation journey.
At the heart of TikTok's vibrant community lies a simple truth: creative content is the engine of growth. Recognizing this, we introduced TikTok Symphony, our new suite of creative solutions powered by generative AI. This new suite is designed to make content creation easier than ever for marketers and creators alike, simplifying the creative process while scaling it to new dimensions.
TikTok Symphony is designed to elevate your content creation journey every step of the way. Blending human imagination with AI-powered efficiency, TikTok Symphony enables businesses of all sizes, creators, and agencies to level the playing field, boost productivity, and uncover valuable insights. From scripting to video production to asset optimization, Symphony transforms the complex into the simple—if you can imagine it, you can create it.
Supercharge content ideation with Symphony Assistant
If you're familiar with Creative Assistant, it's now evolved to become Symphony Assistant, an AI-powered virtual assistant designed to collaborate throughout your creative journey on TikTok. Think of it as your own personal guide through the TikTok creative landscape, helping you to brainstorm ideas, implement best practices, identify trends, and find inspiration. Drawing information from a wealth of TikTok-focused creative knowledge, Symphony Assistant delivers applicable recommendations to elevate both your organic and paid content.
Ready to try it out? Here are 5 suggested prompts to get you started:
1. Find out what's trending on TikTok: "Show me what's trending on TikTok."
2. Learn how to create for TikTok: "I am new to creating videos on TikTok. What are some best practices I need to know before starting?"
3. Gather inspiration with a research companion: "Show me top-performing TikTok ads in the [industry] industry."
4. Brainstorm TikTok ideas: "Come up with TikTok ideas for my brand named [name], promoting [topic]."
5. Write and refine your TikTok scripts: "Write a TikTok ad script for my [industry] brand named [name], targeting [market] and [target audience]. Highlight these benefits in the script: [benefits]."
Symphony Assistant is now available globally in TikTok Creative Center, and as an add-on within Adobe Express, Adobe's go-to tool for digital content creation and collaboration. Symphony Assistant currently supports English, Spanish, German, Vietnamese, Portuguese, Thai, Japanese, Bahasa Indonesian, and Chinese, with more languages to come in the future.
Generate TikTok-first content with Symphony Creative Studio
Ready to start video production and bring your ideas to life? Enter Symphony Creative Studio, an AI-driven tool that turns minimal inputs into compelling videos in minutes. Whether you start with existing assets or a simple product URL, Creative Studio streamlines the journey from concept to production.
In 4 simple steps, you can use Symphony Creative Studio to generate fit-for-TikTok video assets for your brand:
1. Import and generate: Simply provide your product details and assets or URL, then let the AI engine work its magic. In less than 60 seconds, you'll have a variety of custom TikTok video previews to choose from.
2. Translate for global reach: Tailor your message for audiences around the world by translating the script and dubbing the voiceover into multiple languages with just a few clicks.
3. Bring your product to life with a stock avatar: Select from a diverse cast of pre-built digital avatars, all created from video footage of real paid actors that are licensed for commercial use. Much like stock photos, they provide quick, accessible and cost-effective narration for brands to bring your products to life. Brands can also choose the voice and accent that fits best.
4. Polish before publishing: Fine-tune the videos with editing tools, then download or export them directly to TikTok Ads Manager.
Powered by generative AI technology, Symphony Creative Studio lays the foundation for your content creation. You have the power to shape and refine the final product to align with your brand's unique voice and vision, and you get to decide what gets published on your TikTok channels. In short, you are always in charge of how your creative vision is brought to life.
All videos created using Symphony Creative Studio will be automatically labeled as AI-generated for full transparency, ensuring your audience knows that the content was initially crafted using our generative AI technology, while also seeing the human touch of your brand's unique creative direction shining through.
Symphony Creative Studio is designed to enhance and amplify human imagination, not replace it. By handling heavy lifting, it frees up you and your team to focus on the strategic, empathetic, and high-value aspects of your TikTok marketing — connecting with your audience in more meaningful ways to drive tangible business results.
As new AI innovations emerge, Symphony Creative Studio's capabilities will continue to evolve. Symphony Creative Studio is currently in beta for a limited number of users. Sign up for the waitlist today to stay up-to-date on testing progress and launch information, and be among the first to access the tool.
Optimize your ads with Symphony features in TikTok Ads Manager
You can now unlock the full potential of your TikTok ad campaigns with Symphony's suite of creative enhancement features, seamlessly integrated into the TikTok Ads Manager workflow. Say goodbye to the hassle of manual optimization and hello to a streamlined, AI-powered ad creation process.
Here are 5 generative AI-powered features to save you time and elevate your ad performance with just a few clicks:
1. Auto-Diagnosis & Auto-Fix: Let Symphony's intelligent diagnostic tools scan your videos, automatically identify any compliance issues or optimization opportunities, and fix them in an instant - ensuring your ads are ready for launch, every time.
2. Auto-Optimization: Instantly generate engaging scripts, subtitles, and voiceovers for your videos, and integrate them seamlessly to captivate your audience.
3. Auto-Generation: Symphony creates brand new video content based on a product URL or existing assets from your account.
4. AI-enhanced Display Cards: Compel users to take action with eye-catching Display Cards, generated from simple inputs like selling points and images.
5. AI-enhanced Carousel Images: Optimize your product images for TikTok's Video Shopping Ads (VSA) Carousel by cropping, extending, and filling the background to ensure return on creative and results.
We will continuously roll out these features for advertisers in the coming months. Together, Symphony features in TikTok Ads Manager aim to streamline and enhance your ad creation process, making it more efficient and effective.
Symphony Digital Avatars: a new way to scale your storytelling
To help creators and brands captivate global audiences and deliver impactful messages in an immersive and authentic way, we are excited to introduce Symphony Digital Avatars. Digital Avatars help breathe life into branded content with generative AI avatars of real people, which will enable new ways to scale creative strategies on TikTok.
We offer two different types of avatars to help brands and creates scale their content globally: Stock Avatars, available in the Symphony Creative Studio workflow, and Custom Avatars.
Custom Avatars are crafted to represent a creator or a brand spokesperson with multi-language abilities, giving creators and marketers the control and power to scale their likeness and brand. For creators, they can leverage their own likeness and construct multi-lingual avatars to expand their global reach and brand collaborations. For brands, not only can they build their own Custom Avatars with their brand IP, spokesperson or a partnered creator, they can now easily work with creators from around the world to help localize their global campaigns.
Vietnamese airline Vietjet is one of the first brands to test Custom Avatars. They created a Custom Avatar of their brand ambassador for a multilingual campaign aimed at connecting with both English-speaking and non-English-speaking audiences, making their messages more inclusive and impactful, and further expanding their global reach.
Besides brands, we are currently testing Custom Avatars with our community of creators. Stay tuned for more!
Join us in shaping the future
As we build TikTok Symphony, we firmly believe in the power of collaboration and the importance of bringing together diverse industry perspectives and voices to inform and shape our product strategy. To achieve this, we are excited to introduce two key programs: the Symphony Collective: Industry Advisory Board and the GenAI Beta Club.
The Symphony Collective: Industry Advisory Board serves as an open forum for discussing the application and utilization of AI in creative marketing, as well as the industry at large. The Board channels insight and perspectives that help shape our product strategies. The founding members comprise a diverse range of senior executives from brands like Mondelēz International, Amercian Eagle, Wendy's, and the NBA, and agencies like OMD, Tinuiti, Day One, Tool, TBWA\Chiat\Day, as well as creators including Drea Okeke, David Ma, Michelle Gonzales, and O'Neil Thomas, among others.
The GenAI Beta Club is a vibrant community for marketers who are eager to stay at the forefront of TikTok's creative AI innovations. As a member, you'll gain early access to TikTok's latest generative AI capabilities and solutions, and can actively participate in testing and refining these advancements alongside the TikTok team. Sign up now to join the GenAI Beta Club today!
"Creating on TikTok has not only saved my artistry, it's monetized it on a global scale. Thanks to TikTok I've been able to meet and collaborate with prominent brands in a fun, authentic, and creative way. With the new Tools TikTok continues to implement, I'm able to utilize even more ways to create new and fresh concepts with my brand partnerships. I'm so excited to be one of the first creators to develop my own custom Digital Avatar so I can scale my reach globally and my revenue exponentially."
Elevating human creativity with AI technology
TikTok Symphony is designed to enhance and amplify human imagination, not replace it. By handling the heavy lifting, it gives you and your team the freedom to focus on the strategic and empathetic aspects of your TikTok marketing. It's about forging deeper connections and engaging with your audience in ways that create value for your brand.
You have total control over the output to ensure it matches your brand's distinct voice and vision, and each video generated by Symphony Creative Studio is transparently marked as AI-generated to ensure honesty and openness with viewers.
From the spark of an idea to the finesse of production and optimization, the Symphony suite is your ally. It empowers you to seamlessly bring your ideas to life, connect with your audience, and drive real results for your business.
Your use of TikTok's GenAI Tools will be governed by TikTok's Creative GenAI terms.