Laundry Sauce

The objective

New customer acquisition

Laundry Sauce is your go-to brand for elevating the everyday with a mission to make you smell good, look good, and feel good. Their handcrafted laundry pods, featuring bold, soulful scents, are designed to turn heads and spark conversation. Laundry Sauce is redefining the way you approach laundry day, offering high-performance pods that pack a punch and elevate your laundry experience to extraordinary heights.

Laundry Sauce's marketing landscape changed significantly when they began testing TikTok advertising. A post-purchase survey by Fairing revealed that over 20% of their customers were discovering Laundry Sauce through TikTok, highlighting the platform's effectiveness in reaching new customers.

The solution

Optimizing performance through TikTok-exclusive offers

GASSED, a TikTok Marketing Partner agency, leveraged creative testing, TikTok's Instant Pages and additional approaches to optimizing Laundry Sauce's advertising strategy through TikTok-exclusive offers and landing pages.

Laundry Sauce leveraged Instant Pages to create a seamless and engaging experience for TikTok users, ensuring that they could quickly access product information and make purchases. By using TikTok-first creative and an Instant Page, Laundry Sauce was able to effectively capture and maintain user attention, resulting in a 1.23% click-through rate of their best-performing campaign. In addition to testing Instant Pages, GASSED introduced an exclusive offer strategy for TikTok users, and Laundry Sauce was able to incentivize purchases and create a sense of urgency.

GASSED and Laundry Sauce also leveraged Video Shopping Ads and Value-Based Optimization to lean into the best performance-driving advertising solutions that TikTok has to offer.

The results

Effective measurement leads to effective Results

Since incorporating TikTok into their marketing mix, Laundry Sauce has witnessed consistent growth in their business. Sales volume has steadily increased, experiencing a 7% monthly growth rate. Their Average Order Value has continued to increase since incorporating the exclusive landing page tailored for TikTok users.

Laundry Sauce utilized Triple Whale to effectively measure their marketing efforts and triangulated performance via a post-purchase survey with Fairing. Triple Whale reported Laundry Sauce's cumulative ROAS increased by 1.3x after implementing their TikTok marketing funnel and adopting a measurement strategy. Additionally, post-purchase survey responses increased by over 5% each month. This upward trend is expected to persist with ongoing optimization efforts and efficient testing.

Laundry Sauce considers TikTok a full-funnel channel that they incorporate into their retail presence. The increased brand recognition on TikTok has had a positive ripple effect on their performance across other marketing channels.

TikTok's advertising has been a transformative addition to Laundry Sauce's marketing strategy, resulting in increased sales, higher ROAS, and a growing customer base. The brand's commitment to creative and tactical approaches has amplified their success on the platform and further solidified TikTok's role as a pivotal marketing channel in their overall strategy.