Success stories

IE University

Driving awareness and generating leads for IE University

IE cover
7.6 M
Impressions
1.6 M
Unique Users Reached
-60 %
Reduction in CPL

The Objective 

Having previously focused on awareness campaigns on TikTok, IE University decided to run a full-funnel campaign, combining awareness objectives with lead generation. The aim of this strategy was to define the brand's approach and ensure a strong message that resonated with the target audience in every step of the funnel.



The Solution

For this campaign, IE University partnered with Making Science agency to create four videos that were focused on "breaking stereotypes". By presenting students in different fields with the typical stereotypes that people usually associate with their roles, the brand was able to show how students feel about the stereotypes and that there is more to said careers than meets the eye.


The videos were set up as In-Feed Ads on TikTok Ads Manager with a traffic objective. The ads then led to a lead generation form on the IE University website. The ads consisted of two creative concepts, offering the right product to the right audience at every step of the funnel.




The Results 

IE University’s campaign was successful, reaching 1.6 million unique users and achieving 7.6 million impressions. For the lead generation objective, the brand also saw a 60% reduction in cost per lead when compared to other platforms.

Explore more solutions with TikTok for Business

creative solutions pathing pic

Creative

Learn more
Measurement-Image-1

Measurement

Learn more
Commerce Solution - Get Started images

Commerce

Learn more
01 / 03
creative solutions pathing pic

Creative

Learn more
Measurement-Image-1

Measurement

Learn more
Commerce Solution - Get Started images

Commerce

Learn more
Want to find out more?

Sign up for our newsletter here!

Breaker img

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it