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5 ways TikTok Creator Marketplace makes creator marketing easy

April 28, 2023
TikTok Creator Marketplace Blog

Creator marketing is becoming an integral part of brands' digital marketing strategy. After all, what better way to get your product or service in front of your target audience than to have it recommended by someone they trust and listen to?


However, creator marketing can be quite tricky. Brands often have to face a lot of questions.


Where do you even begin to find creators? How do you find the right creator for your brand? How much does it cost to work with creators? How can you see the results of your campaign?


As TikTok's official platform for brand and creator collaborations, TikTok Creator Marketplace makes the whole process of creator marketing easy (it's also free!). Here's how:


1. You can access thousands of TikTok Creators in one platform.

When you log in to TikTok Creator Marketplace, you instantly have access to thousands of TikTok creators. Use the search bar to look up creators in your industry, by typing topics such as "food", "beauty" or "travel".


Narrow down your search by filtering by Creator Country or Region to see creators from your country. If your target customers are outside your region, you can also filter creators by their audience country.


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2. Instantly access creators' performance insights and profile.

This helps you evaluate if they're the right fit for your brand. Their profile will include:

  • Average views on their videos

  • Number of followers and follower growth rate

  • Engagement rate

  • Most Recent and Most Popular Videos

  • Brands they previously partnered with (if any)

You can also check some basic details about the creator's followers (such as gender and location) to ensure that their audiences are the people your brand is targeting as well. For example, if you're in the beauty industry, you'll probably want to work with creators whose followers are predominantly female.


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3. Find creators within your budget.

How much to pay creators is a common question that a lot of brands have when getting started with creator marketing. Most creators on TikTok Creator Marketplace already have their rates displayed on their profile, making it easier for you to select creators within your budget range!


4. Invite multiple creators at the same time.

TikTok Creator Marketplace lets you create shortlists of creators you're interested in working with. You can make multiple lists and group creators by how you see fit (e.g. By brand, by campaign).


Once you create a campaign, you can invite entire lists or just select multiple creators from different lists. This eliminates the time of briefing and communicating with one creator at a time.


5. See your creator campaigns' data in real time.

No need to request campaign reports from creators! On TikTok Creator Marketplace, there's a Campaign Reporting dashboard that lets you see the performance of your campaign in real time. Check metrics such as number of Views, Reach, Engagement Rate, Cost Per View and more!


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Ready to give it a try? Register or log in to TikTok Creator Marketplace and start exploring creators to collaborate with.


Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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