Navigating tomorrow's advertising landscape with today's brand safety innovations
Hear from five industry leaders in safety, advertising and measurement on what's coming next, and how TikTok is leading the way.
April 11, 2024 marked a milestone day in TikTok's continued commitment to offering industry-leading brand safety and suitability solutions for advertisers.
In New York, we hosted our annual Beyond Brand Safety event, a half-day forum where TikTok leaders and partners discussed their important work, at the intersection of innovation and responsibility, that goes into creating a safe, positive environment for our community and brands.
We also launched new suitability controls within TikTok Inventory Filter—Category Exclusion and Vertical Sensitivity—and a unified Brand Safety Hub in TikTok Ads Manager.
Throughout the day, we sat down with industry leaders across safety, advertising and measurement to ask them about their predictions for the future, and hear their thoughts on how TikTok is uniquely positioned to continue paving the way. Here's a glimpse of what they had to say.
On building brands
"A platform such as TikTok, it really gives a rich, immersive environment, so that our brands can tell their stories in such a unique way."
"TikTok is the destination for advertisers. If I were to tip my hat to TikTok, it's really from a collaboration standpoint. You do really well leaning in, listening to advertiser needs, and what they're looking for."
On our commitment to safety and suitability
"I feel that one of the things that TikTok has done an amazing job at is that it hasn't stayed based off of the previous versions of safety and suitability. The thing that I've been most impressed about with our partnership with TikTok is how fast the development time is, and the proactivity."
"By far, the number one thing that we hear from marketers as it relates to brand safety and suitability is the importance of pre-bid controls or filters that are native within the platform."
"Media, including TikTok, can help us make a living, help us express ourselves, and can help us connect with the people that are meaningful to us."
To learn about our brand suitability solutions for advertisers, visit TikTok for Business Brand Suitability. For more on all of our brand safety commitments and progress, visit the TikTok Brand Safety Center.