Unlock holiday campaign success with TikTok

Tap into big holiday trends and TikTok's powerful solutions to drive discovery, inspiration, and purchase all season.

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Seizing holiday opportunities on TikTok

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Pre-holiday foundations

Build your audience (and their interest) early. Capture engagement by tapping into trends on the For You Page, then start Web Conversions campaigns.

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Peak holiday excellence

Drive sales during peak moments with timely content worth sharing, Video Shopping Ads, and TikTok Shop Ads.

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Q5 opportunity

Post holiday, consider your audience's goals and resolutions, and prospect and retarget shoppers with the products they're most likely to spend on.

TikTok: the ultimate holiday hub

3 in 4

TikTok users say they are likely to buy from a brand they've seen on TikTok Shop.

68

%

of TikTok users shop weeks before the holidays, with 21% shopping 1 or more months before.

80

%

of TikTok users took an action after seeing holiday content on TikTok.

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Download the TikTok Holiday Playbook

Sleigh the holidays. Discover the trends, product solutions, and creative tips that inspire discovery, boost sales, and spread joy.

Download the playbook

How businesses are generating results on TikTok

Grande Cosmetics
When beauty brand Grande Cosmetics wanted to accelerate TikTok Shop sales, they paired Shop Ads with advanced targeting. And they saw 10X ROAS, 85%- CPA, and 1747 % more orders.
NEST New York
Fragrance maker NEST New York wanted drive consideration and web traffic during peak shopping season. Using creator videos, they ran Spark Ads and Catalog Ads, garnering 6M+ impressions and .97% CTR.
Hulken
Ecommerce brand Hulken sold out during shopping season using the power of social commerce and new targeting features. And they saw +43 % ROAS and -26 % CPA.
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Ready to drive ROI this holiday season?

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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