A safe, reliable data connection is the most important factor for driving success and efficiency. These inputs allow our ad system to more accurately determine which ads to serve to which people and maximise the chance of a conversion.

Creatives are your most valuable variable. Supplying your ad group with a variety of creatives gives it more ways to win and extends its lifespan. We recommend 3–5 creatives per ad group, and it's never been easier, thanks to our suite of creative solutions.

Reduce the complexity of your ad account and campaign structure to accelerate learning and maximise performance.

Our superpower is bringing new audiences to your brand or product. If you limit your audience upfront, you could limit your campaign results.

Make sure you have enough budget for the ad group. You'll want to reach enough conversions to pass the learning phase and avoid making changes during this time.

SPC is an end-to-end automation solution designed to make running optimal campaigns even easier by reducing the number of manual steps involved.

CBO actively allocates your campaign budget across ad groups, allowing our ad system to drive the best overall campaign performance.

Smart Creative combines multiple assets (video, text, CTA) to create high-quality ads, which are then continuously tested and optimised.