Increase video views

Get more views from more of the users you want

Go from discovery to conversion with TikTok’s full-screen, sound-on solutions.

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How TikTok increases video views

Get discovered

Get discovered

58% of TikTok users discover new brands and products on the platform—14% more than on other platforms.

Tuned in Audience

An audience that's tuned in

Every day, TikTok users around the world watch a movie length's worth of content.

Join in the conversation

Join the conversation

Brands show up authentically alongside our users, allowing them to be a part of two-way conversations with their audiences.

Solutions designed to increase video views

Promote
Spark Ads

Turn up the heat on your content

Help drive traffic and reach a wider audience with just a few taps. Promote organic videos, photo posts, and LIVEs, right in TikTok.

Promote

Turn up the heat on your content
Help drive traffic and reach a wider audience with just a few taps. Promote organic videos, photo posts, and LIVEs, right in TikTok.

Spark Ads

Tap into the TikTok community
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections and enhance performance.

Tips for TikTok success

Tap into the power of communities

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Brands that think community-first don’t just get views—they get results.

See what's driving views

Use the Audience Insights tool

Create ad content that makes people tune in

Connect with TikTok trends

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way. Leveraging trends effectively can contribute to TikTok success, helping you create video ads that resonates with your audience and drives engagement.

Think TikTok-first

Build with sound

Success stories

FinT Inc.

The Japanese marketing agency used creator marketing and Spark Ads to drive awareness of a client's brand and increase video views by 700%.

MR. DIY

The Kuala Lumpur-based home improvement retailer leveraged organic content and Spark Ads, resulting in over 9 million video views in just 5 days.

eOne

This independent studio used a suite of TikTok advertising solutions, including Spark Ads and In-Feed Ads, to get over 50 million impressions.

LOOKFANTASTIC

The online beauty platform utilized multiple TikTok ad solutions to get in front of 7.7 million users and drive incremental sales during Cyber Week.
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