We're celebrating the incredible paid advertising campaigns in Europe and Israel that showcased authenticity, inspired creativity and brought joy to the platform, and have groundbreaking results to prove it. On TikTok, 64% of people want brands to push creative boundaries, and the awards shine a light on the businesses that are doing just that, bringing entertaining content to the TikTok community and driving impact¹.
This year, we've launched a brand new category to celebrate everyone's favourite small businesses! Learn more here.
We're excited to celebrate another year of incredible campaigns by our brand partners and to welcome small businesses into the scheme. Creativity on TikTok knows no bounds and last year's awards taught us that the most successful ads on TikTok come from brands who embrace creativity to create authentic, joyous and, most importantly, entertaining campaigns which speak to their communities and ultimately drive action.
1. Source: TikTok Marketing Science EU Understanding TikTok’s Impact on Culture 2022 conducted by Flamingo Group
*All submissions across categories will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its lower-funnel objectives and proved campaign effectiveness. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.
✨ The iconic TikTok Ad Awards trophy
✨ Ad credits
✨ Shiny TikTok badge to promote your win on social or in client decks
✨ Paid media partnerships to celebrate the winners
✨ Greatest TikTok winners will attend the European Grand Prix