Peak Ventures Group

The Objective:

Expanding growth and scale, Maintaining Efficiency

Peak Ventures Group, a lead digital advertising technology company that unlocks unparalleled advertiser growth across the digital landscape, partnered with TikTok to explore new opportunities and expand its advertising model during 2023. The company, which manages campaigns across various languages and geos, sought to diversify its strategy. Its objective was to achieve growth and scale while keeping high margins and ROI. The dynamic nature of Peak campaigns demanded exploring new placements and ad formats for efficient creative production and cost control, as well as reaching a diverse range of users at scale. The solution:

Pioneering Diversification with Pangle, Ad Network of TikTok for Business

Peak Ventures Group embraced a pioneering mindset by becoming one of the first clients to leverage Pangle on top of their growing spend on TikTok. Pangle, a diverse network of 100,000+ global apps, enables advertisers to reach engaged audiences in 36 markets via automated, high-performing campaigns that drive real business results. This diversification strategy allowed them to scale their activity by running multiple campaigns targeting diverse regions – APAC, MENA, LATAM, and NA. Pangle's platform also offered functionalities that optimized performance through efficient and easy-to-produce creative formats and cost control. The Results:

Growth, Efficiency, and Profitability

Peak's TikTok and Pangle journey, starting in Q2 2023, yielded impressive results by Q4 2023. Geo-targeting expansion saw a phenomenal 208% growth, reaching 37 countries from an initial 12. Pangle penetration surged by 282%, with investment increasing from $1.1M to $4.2M. Pangle penetration surged by 282% and most importantly, performance boomed. Conversion Rate (CVR) skyrocketed by 90% (from 6.3% to 12%), while CPA decreased by a significant 41.81% (from 0.17 to 0.10).

Peak Ventures' success exemplifies the power of combining their added value and media buying expertise with Pangle's an innovative ad platform. By embracing diversification, Peak unlocked new revenue streams for their clients, scaled their activities efficiently, and maintained high margins.

This success story highlights the potential for search campaign companies to maximize their reach and profitability through strategic partnerships with leading platforms like TikTok and Pangle.