How it works
Welcome to the world of TikTok ads. They're fun to make and help you meet your goals and marketing objectives.
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30,125 Views
TikTok has the tools, resources, recommendations and metrics you need to reach your goals.
Budget
Duration
Budget
Duration
Most TikTok ads work in an auction format, where you specify your bid and daily spend. We'll give you the tools and resources to succeed, and you'll never exceed the limits you set.
How pricing works
Custom Audience
Behaviors
Age
Reach the right people with our advanced targeting tools or create a custom audience that lets you find people who already know or have engaged with your business.
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Custom Audience
Behaviors
Age
Glasses
Casual Brand
$128
Glasses
Casual Brand
$128
There are multiple different kinds and styles of formats to choose from based on your preference and how you want to reach your audience.
Explore ad formats
The TikTok for Business creative tools make it easy to design, edit and launch great video ads that will always reach their target audience.
Explore creative tools
2,344,211
Views from last 7 days
2,344,211
Views from last 7 days
TikTok gets better with practice. We offer different measurement solutions designed to suit every business and to help you understand the full customer journey.
About ad performance measurement
Check out our starter guide
Business Help Centre
Advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. To find the right objective for your campaign, go to your TikTok Ads Manager account and select from three categories of objectives: Awareness, Consideration and Conversion.
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