Anyone can create standout longer videos on TikTok. By taking the time to understand the performance of your videos and measure their reach and impact over time, you can build a data-driven content strategy and create longer videos that are truly extraordinary. Here are a few other best practices to consider when developing the strategy for your 1 minute+ videos.
Sometimes a great video needs a little more time. That's why we've introduced the option to make 1 minute+ videos, giving you more space to share your stories and ideas on TikTok.
Longer videos give you room for more creativity (or creative freedom), providing the flexibility of more time to tell your story, eliminating the need to split your video into multiple parts! The additional time allows you to expand and experiment with new content ideas, create in-depth tutorials, offer more detailed explainers, share longer stories, and more — the possibilities are endless!
Do you want to post a comedy skit with a punchline that could use some extra buildup? Or maybe you want to share a recipe that takes a bit longer to explain. Whatever your video concept is, the added time is there for you when you need it.
Once you've made the decision to create longer videos on TikTok, you might wonder what type of content you should make. This is where content strategy comes in.
Keep in mind that the same principles for shorter videos also apply to 1 minute+ videos. The hallmark of exceptional TikTok videos is a compelling narrative. Whether it's a travel video, makeup tutorial, or fitness routine, great TikTok videos usually have a clear beginning, middle, and end.
Pull viewers in right at the start of your longer videos by adding a hook that makes them stop scrolling. To keep viewers interested and engaged, consider making videos in the format of tutorials, step-by-step explainers, and illustrative stories narrated with captivating language and eye-catching scenery.
You can enhance the engagement of your content by posing a question that gets answered as viewers watch your video in full. Use clear and concise text to help frame the subject matter and provide context for your audience, so they know what they're getting into.
Adding sounds may help make your videos more discoverable and shareable. Choose sounds that are long enough for the full duration of your video. When uploading a video that is 1 minute or longer, always be sure to use licensed music or original audio that you have the rights to.
Think about adding hashtags to your captions that are relevant to your videos so they're more likely to be found by the right audiences. Consider tagging other creators whose videos inspired yours or whose content is similar to yours. You can also join in on trending hashtags that highlight trending topics or video challenges.
Here's what we recommend: Experiment, be creative, and post different kinds of videos to see what resonates.
Now let's move into longer video content formats.
Give your audience a unique BTS look into your creative process through various lenses, such as planning a video, preparing to shoot, and what happens when the camera stops rolling.
Show your audience a day in your life, a format that lends itself to longer videos. Take viewers through your morning routine, your meals, work rituals, and more!
Participate in challenges or create your own. Either way, be sure to show your audience the process and entice them to keep watching for the final result.
A clear and strong narrative drives longer video success. Selfie POV and video compilations with voiceover are popular ways to tell your story.
Tutorials are a great way to share your knowledge — leverage longer videos to teach users something new without having to split content into multiple parts.
Review a film, beauty product, restaurant, or more! With commentary, you can also utilize TikTok features like Stitch or Duet to add in your own unique point of view to another video.
Show multiple clips in one longer video showcasing a narrative, a challenge, or a list.
Furthermore, we recommend the following content formats for these specific verticals:
Lifestyle and Education: watch the process, storytime, educational, vlog
Gaming: instructive gameplay, commentary, compilation
Entertainment: skit, commentary, challenge
Sports: clip with commentary, clip compilation, vlog, tutorial
Music: singing and playing instruments, reaction, challenge
Go upload a longer video in-app or on the TikTok website!