Creator Academy: Empowering Creators to Grow and Succeed

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Whether you're scrolling through your For You feed, exploring recipes from a Playlist, or keeping up with fellow creators in your Following feed, there's no shortage of ways to dive into what you love or find something new on TikTok.

Search is an important part of discovery on TikTok. To help provide transparency into how TikTok works, we're sharing how you can use Search to find what you're looking for and how to discover more content on TikTok.

Search: The Basics

The Search experience allows you to explore videos, other creators, sounds, and more from all over TikTok. You can access Search from the magnifying glass icon on your Home page, or by tapping on a hashtag or search recommendation. Key features include:

Search results: Search results are separated into a series of categories, such as Top, Videos, Users, Sounds, LIVE, and Hashtags. You can explore results across these categories for each Search query. Videos in search results are sorted according to a combination of factors, including relevance to your search query and engagement. Relevance is determined based on things like video captions, video text, and hashtags.

Search recommendations: Some videos may feature Search recommendations, which appear at the top of a video's comments section, below a video, the Video Detail page search bar, You May Like section, or highlighted within comments. With just one tap, you can explore topics related to a video and discover new content. Search recommendations are generated based on a variety of factors, such as the content of comments and common searches made after watching a video. By exploring recommendations, you can easily find more content that matches your interests and preferences. Some people may see different recommendations for the same video.

Search filters: Search Filters help you refine your Search results. For example, you can sort by relevance, popularity, or recency, or even filter by creators you follow or have interacted with in the past. Think of filters as your Search assistant, streamlining discovery and helping you find what you need.

Personalize Your Search Experience

There are many ways you can control your Search experience and use Search to enhance your viewing experiences on TikTok, as well as find new content inspiration for your profile.

Refresh your feed: Exploring Search results can help expand your viewing experience in your For You feed. For example, following an account, saving a video to Favorites, or liking or commenting on a video you've discovered through Search all help shape your future recommendations.

Innovating the discovery experience: We continue to expand what's possible with Search and discovery on TikTok, creating new ways for you to find the content you love or discover something entirely new. With innovative features like Search, For You, Refresh, and more, there are all kinds of ways to explore different kinds of content.

Search Recommendations Filter: You can add keywords to the comment filter feature for words you don't want to show up in the search recommendation section of your comments, bottom feed bar, top of comments, highlighted keywords in comments, and the video Detail Page search bar recommendations. You can filter up to 300 words with this filter. The recommendations for selected keywords will be removed for both you and users viewing your content.

Safety by Design

Safety is built into the Search experience by design. Here are some of the ways we build safety into the Search experience:

Community Guidelines apply to Search: We aim to recommend useful and engaging content while removing results that violate our Community Guidelines. For instance, if a Search is made about something potentially harmful or violative of our Community Guidelines, you will be redirected to our policies for a refresher on what is and isn't allowed on TikTok. Autocomplete is not an option for these kinds of queries and will not be suggested to the community.

Reporting: If you're scrolling through Search results and come across content you believe may violate our policies, we encourage you to long-press the video to report it or share feedback. You can also report a Search recommendation.

Authoritative resources: For relevant Searches on critical topics such as health and well-being, child safety, elections, and more, we may surface authoritative resources to help ensure credible information is displayed. As an example, instead of providing results for a known dangerous challenge, we share information on how to recognize harmful challenges.

We're committed to providing the best possible discovery experience for you, and we'll continue listening to feedback as we explore new ways to make it easier than ever to find exciting new content, other creators, and more on TikTok.