Cake Nong Pong Nok

Cake Nong Pong Nok (เค้กหนองพงนก) is a local bakery in Thailand offering fresh baked variety and affordable bakery goods. They have leverage TikTok’s platform to expand their sales beyond their physical stores more than 2 years through livestreams lasting around 16-24 hours a day. In 2024, they successfully implemented new TikTok Advertising tools – LIVE GMV Max.

The solution

Previously, Cake Nong Pong Nok focused on paid Video and Product shopping ads to drive their GMV along with an organic-Live streaming. Seeing the potential of optimising potential of their daily 16-24 hours Live-streaming, Cake Nong Pong Nok utilised LIVE GMV Max to maximise the potential GMV from each LIVE session.

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The results

The results from LIVE GMV Max was significantly impressive as Cake Nong Pong Nok has driven a 40% increase in total LIVE GMV with a ROI Achievement Rate of 111%.

With the growth in LIVE GMV and result above expectation, Cake Nong Pong Nok will continue using LIVE GMV Max to maximise their Live GMV in the long-run.