Barbershops are like time machines 💈 The moment you open the creaky front door, that fantastic, familiar scent hits you right in the ol’ sniffer - sending a blast of memories straight to your brain.

This scent is so fantastic we just had to bring it back!
With every whiff you can almost hear the buzz of clippers and the chatter of dudes spinning yarns, some old-school radio tunes or sports game in the background, and the comforting rhythm of snip, snip.

Today, Spencer takes you behind the scenes and shares everything you need to know about this truly remarkable fragrance. Barbershop is available Friday!

#livebearded #barbershop #beardstyle #brotherhood #beardstyles #beardshape #beards #hairstyle #barbershop #barber #limitededition #seasonalfragrance #nostalgia #beardpower #beardbarber

Pass it along 👊💥 #livebearded #riseandgrind #keepgrowing #beardtok #beardedbros #fyp #onpoint #beards

The struggle 🥹 IG - beardedpilatesinstructor #livebearded #beardpower #thestruggle #beardtok #beardproblems #bearded #beards

Another insane trim from the beard master himself @georgesklipp. You wearing it? 🙌 #livebearded #georgesklipp #werenotworthy #beardtrims #bigbeard #fyp #beardtok #beardsoftiktok

Had the pleasure of hanging with Sean who came all the way from Texas yesterday. Him and his brother are both Live Bearded through and through so of course we had to FaceTime him! 👊💥 Much love bro and thanks for stopping by! #livebearded #brotherhood #beardculture #comethroughHQ #beardlife #bros #beardtok #community

Live Bearded is more than just a brand—it’s a mission, a movement, and a family. And at the heart of it all? Some of the strongest, most hardworking, passionate and incredible women we know. Your impact is felt in every detail, in every moment, in everything we do. Thank you for your strength, your heart, your encouragement and your unwavering dedication and kindness. Live Bearded is better because of you. ❤️🙌 Join us in wishing these phenominal ladies an amazing International Women's Day! #InternationalWomensDay #LiveBearded #StrongWomen #Brotherhood #ThankYou #Grateful

🚨TRUCK OR CASH?!🚨 The 2024 Ford Raptor Giveaway is officially wrapped, and our guy Tim had a choice… and man, did he make the right call. 🤯 Watch to find out why! Would YOU have taken the truck or the cash? #LiveBearded #TruckOrCash #Brotherhood #FordRaptor #Giveaway #Congratulations #BeardCulture #Winner #BeardTok

Does she have a sweet mustache? 🤔 #livebearded #rileygreen #beardtok #trending #beardstyle #beards #beardproducts #mustache #mantok

The Barbershop launch party was one for the books! 💈💥 Great food, cold drinks, fresh ink, and a whole lot of bad ass beards. If you missed out, don’t worry… we’re running it back in May at the next seasonal, and it’s gonna be even bigger. Mark your calendars, bro, you won’t wanna miss that one! #LiveBearded #Brotherhood #Barbershop #Launch #BeardCulture #Party #Recap #BeardTok #BeardProducts #Beards

💈Barbershop: turning “nah” into “now!” 😉 while supplies last #LiveBearded #BeardTok #BeardStyle #BeardProducts #LimitedEdition #Reactions #FYP #Beards #Algorithm #Bartender #Barber #Barbershop

💈✂️ The buzz around the shop (and the beard world) is LOUD-and tomorrow, you can finally get your hands on it! BARBERSHOP drops FRIDAY, bringing that fresh, clean, straight-outta-the-chair scent your beard deserves. 👃🔥 Don’t just take our word for it though, watch the latest real time reactions and see why this one’s a cut above the rest. Talc, green aloe and sandalwood make this one a must have for your collection. Set your alarms, brothers—this one’s gonna fly! Who’s grabbing BARBERSHOP first? 🫡💪🔥 #LiveBearded #Brotherhood #Barbershop #Seasonal #LimitedEdition #BeardStyle #Barber #ConfidenceInABottle #BeardTok

Step into a place where time slows down. Where the air is thick with the scent of rich lather, crisp talc powder and warm leather chairs. The sound of a straight razor gliding, the low hum of conversation, the feeling of being taken care of—this is the barbershop. A place of tradition. Of confidence. Of craftsmanship. Of legacy. 💈🧔 We bottled that experience. And this Friday the irresistible combo of fresh talc, green aloe and sandalwood returns. Barbershop. Back where it belongs. Set your calendar brother, because you’re up next! 👊💥 #livebearded #brotherhood #barbershop #limitededition #seasonalfragrance #beardculture #nostalgia

Where the bald and bearded bros at? It’s your time to shine! 👊💥 #livebearded @ESPN @Unsportsmanlike #beardpower #beardculture #brotherhood #beardtok #baldandbearded #beards #bearded #fyp #radio #breakingnews

🚨Code Brown Crisis Averted🚨 She walked in and smelled confidence and manliness, not the burrito supreme you had for lunch 😂 When nature calls right before babe arrives, Live Bearded Utility Spray has your back! #livebearded #utilityspray #cologne #brotherhood #crisisaverted #beards #beardtok #fyp #mantok #giftsforhim #couplescomedy

Some of the greatest leaders in U.S. history knew the power of the beard, but which one had the best? Let’s find out 🇺🇸🫡 PS if you wanna make fun of Woody for almost trimming his whole beard off do it 😂 #livebearded #presidentsday #brotherhood #beardculture #beardlife #beardedpresident #beardtok #beards #fyp #history #beardstyle #president #presidents #legendarybeard #beardsmen #beardsoftiktok

What’s your go to? Good luck tonight bro! We’re rooting for ya 🤝 #ValentinesDay #LiveBearded #Brotherhood #BeardLife #BeardProducts #BeardTok #Fyp #BeardStyle

It’s One of One! 🏆 Unwind. Restore. Wake up feeling legendary. 🌙💤 Nightcap Leave-In Conditioner deeply hydrates while you sleep, so your beard stays soft, healthy, and ready to take on the day. #LiveBearded #Brotherhood #BeardStyle #BeardCulture #LeaveInConditioner #BeardProducts #Conditioning #BeardConditioner #Beardtok #Beards #Beardsmen #NaturalProducts