Why I Don’t Believe in Niching Down as a Photographer… We’ve all heard it — “Pick a niche if you want to succeed.” But here’s the truth: forcing yourself into a niche can kill creativity and box you into a label that limits your growth. Photography is a transferable skill. Whether I’m capturing a wedding, a brand campaign, a newborn session, or an epic landscape — the core of what I do doesn’t change. It’s storytelling, light, composition, and emotion. Every genre teaches you something new. Shooting products sharpens attention to detail. Shooting portraits helps you connect with people. Shooting events trains you to anticipate the moment. It all feeds into becoming a better photographer — not just a specialist. Creativity thrives when you allow yourself to explore, experiment, and evolve. So no, you don’t need a niche to build a successful photography business. You just need passion, adaptability, and the courage to follow your curiosity wherever it leads. #CreativeFreedom #PhotographyBusiness #MultiGenrePhotographer #NoNicheNeeded #PhotographersOfInstagram

24hrs in Singapore in 24 seconds. • Getting the opportunity to fly to Singapore to see in the New Year is a memory that will live with me forever, an experience of a lifetime thanks to my amazing wife who works for @qantas. All the crew on the flight were absolutely amazing, with a level of warmth and kindness i’ve never experienced when flying. All in all they made the trip extra special. • #travelphotographer #qantas #singapore #marinabay #SingaporeTravel #TravelPhotography #QantasJourney #SingaporeIn24Hours #ExploreSingapore #QantasTraveller #TravelWithQantas #MarinaBaySands #SingaporeSlingAdventures #SingaporeSkyline #UrbanExploration #ChangiAirportVibes #GardenCitySingapore #TravelLightTravelFar #OneDayInSingapore #QantasFlights #rafflessingapore #WanderlustSingapore #CityscapePhotography #SingaporeStopover

We did a thing… As we’ve spent the day deep in the holiday blues we wanted to share something a bit special. After nearly 9 years married we decided to renew our wedding vows and what better place to do it than the paradise island of Meeru in the Maldives. • Get ready for the unashamedly gushy part… Life hasn’t been without its challenges but with Amy by my side I can get through the toughest of days, she’s my driving force, my rock and the love of my life. I’ll be forever grateful for the love she gives and the happiness she has brought to my world. This is just the start of our journey together and I’m excited for everything the future has in store for us as a family. • Love you to the moon and back x Thank you to all the staff at @meerumaldives & @meerumoments for giving us both only the best holiday experience but for the lasting memories. Last of all a huge thank you to @limelight_occasions for the amazing service and beautiful wedding dress

Is there a more fun way to do aerial photography than taking to the skies over Leeds East Airport in a Robinson R44 with the doors off? • Thanks goes to Beth Hughes for filming me while I was shooting 😊🙌🏻 • #aerialphotography #robinsonhelicopters #robinsonr44 #taketotheskies #nodronenoproblem #leedseastairport

So much fun having Dolly at the studio to celebrate her first birthday by doing a cake smash. • #studiolighting #studiophotography #portraitphotography #babyphotography #godoxlighting #canonphotography #cakesmashphotography #cakesmash #ukphotographer #flashphotography #childrenportraitsphotography #lightingsetup #firstbirthday

Just received the test print for my Ayrton Senna F1 print, I think the paper stock is wrong but that’s why we do test prints. It’s always great to get your digital art printed so you can get a better feel for the piece. This one is 16x20” and when framed will look epic on any F1 fans wall 😊👍🏻 • Drop me a comment if you’d like to be one of the first to get you hands on a limited edition signed print. • #sennaart #senna30 #mclaren #mclarenmp44 #wallart #ayrtonsenna #F1

The F1 Champions collection • 16x20” limited edition hand signed prints • #formula1 #f1champions #f1fanart

Test shooting the new arrival at the studio, a super cool Oxblood Chesterfield very kindly handed down to me by my father in law. • Let me know in the comments if you find this content useful and if you would like to see anymore lighting set ups • #studiolightingsetups #chesterfield #ukphotographer #studiophotographytutorial #photographytutorial #behindthescenes #canon #godoxlighting

Celebrating my amazing wife’s birthday in style with a helicopter flight over York. Massive thank you to Ollie at Yorkshire Helicopters for flying us around 😍 @Amy

Product photography doesn’t have to be boring. Think outside the box, find your vision and bring it to life. • #productphotography #buildtheshot #productsunderlights #godox #ukphotographer #photoshopcomposite

Follow the process I take to create F1 fan art. From photographing the subject (in the case Max Verstappen’s 2022 RB18 Redbull) through to the Photoshop composition to bring it all together into the final piece of digital art • #f1fanart #maxverstappen #redbullracing

Harness the power of the masking tool within Lightroom and you can deliver images that are no longer flat and boring. Photography is as much about the journey as it is about vision. Understanding and utilising the tools at your disposal will elevate your photos to the next level. • I always shoot my base images under exposed which gives me the flexibility in post production to make the subject come forward and the foreground and background elements be more recessive. • #lightroom #masking #maskinginlightroom

Part 3 Shadows, highlights and final tweaks • Follow for more art #SkateboardArt #DeckArt #SkateboardDesign #SkateboardIllustration #SkateDeckArt #DigitalSkateArt #SkateboardCreativity #SkateboardGraphics #SkateboardCulture #DeckCustomization #SkateboardArtist #SkateArt #SkateLifeArt #SkateboardInspiration #DeckCustomArt #SkateboardCommunity #SkateboardLove #ArtOnWheels #SkateboardStyle #SkateboardWorld #SkateboardAddict #SkateboardLife #SkateboardGraphicDesign #SkateboardArtwork #SkateboardObsessed #SkateboardPassion #SkateboardFever #SkateboardDreams #SkateboardCultureArt

Part 2 Outlining and base colour • Follow for part 3 #SkateboardArt #DeckArt #SkateboardDesign #SkateboardIllustration #SkateDeckArt #DigitalSkateArt #SkateboardCreativity #SkateboardGraphics #SkateboardCulture #DeckCustomization #SkateboardArtist #SkateArt #SkateLifeArt #SkateboardInspiration #DeckCustomArt #SkateboardCommunity #SkateboardLove #ArtOnWheels #SkateboardStyle #SkateboardWorld #SkateboardAddict #SkateboardLife #SkateboardGraphicDesign #SkateboardArtwork #SkateboardObsessed #SkateboardPassion #SkateboardFever #SkateboardDreams #SkateboardCultureArt

Let’s get the initial sketch done. • FOLLOW FOR PART 2 • #SkateboardArt #DeckArt #SkateboardDesign #SkateboardIllustration #SkateDeckArt #DigitalSkateArt #SkateboardCreativity #SkateboardGraphics #SkateboardCulture #DeckCustomization #SkateboardArtist #SkateArt #SkateLifeArt #SkateboardInspiration #DeckCustomArt #SkateboardCommunity #SkateboardLove #ArtOnWheels #SkateboardStyle #SkateboardWorld #SkateboardAddict #SkateboardLife #SkateboardGraphicDesign #SkateboardArtwork #SkateboardObsessed #SkateboardPassion #SkateboardFever #SkateboardDreams #SkateboardCultureArt #SkateboardLifeStyle #SkateboardEnthusiast #SkateboardCustomArt #SkateboardArtistry #SkateboardVibes #SkateboardFun #SkateboarderArt #SkateboarderLife #SkateboardArtistCommunity #SkateboardDesigns #SkateboardArtPassion #SkateboardArtistic #SkateboardArtLife #SkateboardInspiredArt #SkateboardArtisticExpression #SkateboardArtCreators #SkateboardCreative #SkateboardArtGallery #SkateboardArtCollective #SkateboardArtTrends #SkateboardArtistsUnited

Something more colourful in the studio this week, so lets show the build of this shot of Tropic Punch Prime. • 📸: @samuelwhittonphotography • #+ #productphotography #buildtheshot #lightingsetup #samuelwhitton #samulewhittonphotography #preworkout #samuelwhitton #yorkshire #photography #keylight #isotonix #primedrink #ksi #loganpaul #hydration #prime #productsunderlights #photoshop