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There will always be people who tell you why you ‘can’t’ or ‘shouldn’t’ do something. 🔺 I often find this mix of self-doubt and outside opinions make goals feel overcomplicated. It’s easier to label something as ‘too hard’ or ‘bad timing’ than to just give it a go. 🔻 This year, I’ve tried not to let that narrative stop me from trying difficult things (many people told me 30 Peaks was impossible). Most of the time, these challenges haven’t been as scary as they seem—or if they are, I’ve muddled through, grown, and learned along the way. 💪 Please make 2025 the year you do the thing: run the marathon, climb the mountain, start the business, write the book, whatever it is for you. The timing will never be perfect—the time is now. ❤️ Thank you all, from the bottom of my heart, for your incredible support this year. It’s been epic connecting with so many of you over adventure, the outdoors, and, of course, Lord of the Rings. ⛰️ I’m clocking off from all socials now until around mid January to spend time with family and friends and reflect on the year ahead. 🎄 Sending huge love to you all for Christmas and New Year and letting you know that I fully back you with your 2025 goals! ✉️ Slide into my DM’s if you want to bounce ideas around or need advice; i’ll reply in the new year. 🔥 Until our next meeting x _____ Huge thank you to my epic brand partners for your incredible support this year: 🎒 @ospreyeurope - packs 🧢 @columbia_eu - clothing 🎧 @h2o_audio - waterproof headphones _________ #ultrarunning #2025goals #goalsetting #trailrunner
james.norbury
127
·2024-12-22
And my music is better too 😉 ____________ #ultrarunning #trailrunning
james.norbury
123
·2024-12-5
I don’t know how it happened 🤷‍♂️ Could have sworn I said at least 15 times during the race on Sunday: “I’m never doing this again”… but here we go, time to sign up for 1/2 a dozen more races in 2025 💪 Inspired by @the_teaching_triathlete 🎒 Trail Pack @ospreyeurope __________ #ultramarathon #ultrarunner #trailrunner #trailrunning
james.norbury
47
·2024-11-27
Seriously… Who invented that last one?! 💀 What else would you add to this list? Proper recovery has been one of the other biggest learnings for me this year with my running. I’m thinking of doing more ‘info’ videos like this around my training, nutrition, recovery etc. What do you think? @gingerwithagopro hats off for the recommendations Sauna and Ice baths @oneflowcapetown Compression Boots & Massage Guns @athletic_recovery_centre ________ #ultramarathon #marathonrecovery #trailrunner #ultrarunner
james.norbury
73
·2024-11-26
#ad | I had to do this ending haha ⚔️ Best quote wins 👇 Holy Centurion I could not be more excited for the release of Gladiator II! Let the training begin! This was a huge amount of fun to make: @ParamountUK thanks for letting me run with this nuts idea and big shout out for a top cameo coach performance from @GINGERWITHAGOPRO _____ #GladiatorII #Gladiator
james.norbury
4141
·2024-11-15
Congrats to everyone who raced! 🎉 What a week it has been at @utmbmontblanc - so many epic humans showing up to explore that boundary between comfort and discomfort, certainty and uncertainty. Vibes were so high all week! Super fun running the first 4km of the 100 miler with you folks! Hope everyone enjoyed the race and big strength for the final push to everyone still out on the course! #utmb #ultratrailmontblanc #ultrarunning #trailrunning
james.norbury
56.4K
·2024-9-1
Why do you run? Best quote wins 👇 ________ 🎒 Trail Pack @ospreyeurope Duro 6 _______ #moviesoundtrack #lordoftherings #spotifyrecommendations #trailrunningmusic #ultrarunner #ultrarunning #trailrunner
james.norbury
5620
·2024-8-27
Which tracks shall we add this month? 🎵 It’s been another epic month of running to movie soundtracks in the mountains - Hans Zimmer heavy to go with an intense training volume. If you haven’t tried running to film soundtracks yet I highly recommend it - it changed running for me from a chore to an epic quest! Also essential for me to have these running headphones from [@h2o_audio](https://www.instagram.com/h2o_audio/) that both last a long time as well as being able to play music without wifi connection - more details below, comment a thumbs up and i’ll shoot you a 20% discount code (link also in my bio) 🎧 The Epic Tri Pro Multi-Sport with Playlist+ from H2O Audio allows you to load music onto the headphones meaning you can listen anywhere even without a phone or internet connection. _______ #moviesoundtrack #thesoundofmusic #spotifyrecommendations #trailrunningmusic #ultrarunner #ultrarunning #trailrunner
james.norbury
126
·2024-8-9
Let’s settle this debate once and for all Does anyone have any expert info they can share on this? My view is that until I feel the beginnings of a problem I am going to assume everything is fine. My knees feel super strong, I do a lot of running and mobility work and have had zero issues. But… i’d love to get some more thoughts on this! #running #trailrunning #ultrarunning #knees
james.norbury
94
·2024-8-8
(Rum Not Included) 🍹 It may look silly but trust me this actually works. - Small quick steps - Arms out to the side for balance - Add the Pirates of The Caribbean Sound Track for bonus speed Let me know how you get on! #running #trailrunning #ultrarunning #jacksparrow
james.norbury
73
·2024-8-7