The Emerging Country for Marketing and Advertising - The Philippines is a hotbed for advertisers! Gigil Ideas Company, for example, won silver in one of the biggest recognitions in advertising: the Cannes Lions Awards. The largest UX conference in Asia has also been held in the Philippines since 2019 and this year the first MarTech or Marketing Tech Summit is also being held in July. Filipino talents are taking over the creative space and it is just the beginning. One of the best investments that you could make as a business leader is to invest in competent Filipinos.