Integrated Electronics: Levi’s x Philips ICD+ Line
Levi’s had already been working with legendary designer Massimo Osti when they partnered with Philips in 1999. The ICD+ (Industrial Clothing Division +) line was born when Philips put out an open call for a partner in creating a clothing line that could integrate Philips’ electronics. Levi’s and Massimo Osti expanded on their ICD line and designed 4 jackets for Philips, each equipped with Philips wiring and devices such as the Xenium mobile phone, the Rush! MP3 Player, Eargear Headphones and a Microphone. The jackets themselves were constructed from Outlast PCM fabrics making them highly durable. Although, Osti was responsible for the overall design of the pieces, the design of the wire network and it’s integration was done by Jeni Arksey of Levi’s and Nancy Tilbury of Philips. Although the initial press release was a success, the collection proved to be a failure, most notably due to a very high retail price at launch and a lack of demand for wearable electronics at the time. Nevertheless, it is a piece of fashion and technology history and just another creation of the 2000s era that was simply too ahead of its time, going on to inspire many other brands across the next 20 years.
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