Technical best practices
Now comes the fun part: creating impactful content for your cause. If you’re new to making videos, following these best practices can help shorten your learning curve:
- Watch your runtime. When you’re first starting out, the sweet spot is between 15 and 30 seconds. Once you’ve mastered short-form, consider experimenting with 60s+.
- Post consistently. Start with 3-5 videos per week. Then consider trying a higher publishing cadence to drive growth.
- Ditch branding. Logos, watermarks, end cards, black bars, old-school infographics. Lose anything that makes your post resemble an ad.
- Go easy on #hashtags. Less is more. Use 2-3 for context and discovery.
Do you have existing content originally made for other platforms? That hard work doesn’t need to go to waste. Just make a few tweaks to follow TikTok best practices. For example:
- Landscape videos – Reformat them into vertical videos with off-app tools like CapCut.
- Interviews and podcasts – Create a video to showcase the most quotable moments.
- Articles and commentary – Recap main points or provide commentary on a publication with the Green Screen feature.
- Archival content – Give old videos and images a second life.