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Engaging the community

Creating authentic connections

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TikTok is the ultimate collaborative platform. And meaningful organic engagement is the key to becoming a valued member. Here’s how it works:

  • Be an active member of the community. Comment, like, share, repost. The TikTok community gravitates towards creators that show up regularly to participate and add value. 
  • Open the door for collaboration. Duet and Stitch like-minded creators to get on their radar for future projects. 
  • Don’t leave them on read. Treat everyone as an equal. Respond to their comments to make new connections and deepen existing ones. 
  • Embrace a culture of credit. Directly tag, mention and credit creators in your video description to help showcase all the diverse voices at the heart of our platform.
The American Red Cross uses the Reply-To-Comment feature to answer important questions from their community.